Inside Trader Joe’s features two TJ’s marketing directors, Tara Miller and Matt Sloan, who delve into all the “secrets” behind the grocery store chain that is known for cookie butter, cauliflower pizza crust, and soy chorizo. With a slew of taste-testing, interviewing customers, and discussing exciting innovations with product developers, it’s easy to see why these two food fanatics make us all hungry for more.
The Hosts: Despite their culinary knowledge and quest for the very best Trader Joe’s products, Miller and Sloan are humble about their job titles, dubbing themselves as the “director of words and phrases and clauses” and “the marketing product guy,” respectively. Specifically, Sloan brings a relaxed humor to the show, while Miller is the more formal and serious counterpart (but still friendly like any TJ’s worker).
The Guests: Guests have ranged from floral industry experts to the President of Stores, Jon Basalone. Each person offers a unique and insightful perspective on TJ’s past, present, and delicious developments for the future.
Highlight: One cannot overlook Matt Sloan’s silly personality when interacting with TJ’s customers, specifically in the Frozen. The Foods episode. When attempting to interview guests who are taste-testing frozen spanakopita, Matt quips, “Don’t let the giant microphone scare you. It’s actually not alive.”
Must Listen Episodes
Rating: All Ages