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Episode 7 of 42

007 Building Consumer Confidence Through Consistent Cannabis Testing with Steph Clark

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station description To Be Blunt is hosted by cannabis activist, entrepreneur, and industry brand market... read more
To Be Blunt: The Podcast for Cannabis Marketers
Duration: 53:28
Today I had the pleasure of speaking with the Marketing Manager of Santé Laboratories, Steph Clark.Let's dive into Steph's story about how they, at Santé Labs, ensure consumer safety with the help of science.Things you will learn in this episode:[00:01 – 10:18] What is Santé Laboratories?Steph talks
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Today I had the pleasure of speaking with the Marketing Manager of Santé Laboratories, Steph Clark.Let's dive into Steph's story about how they, at Santé Labs, ensure consumer safety with the help of science.Things you will learn in this episode:[00:01 – 10:18] What is Santé Laboratories?Steph talks about what Santé Labs is all aboutSteph shares what their ISO accreditation means, and what they did to achieve and maintain that[10:19 – 26:25] Building Consumer Confidence Through Consistent Cannabis TestingLet's hear from Steph about how they help, not just the brands, but also the farmers produce top-quality cannabis products to ensure consumer safetySteph shares how important it is for the labs to keep up with regulations from different statesNo standardization: there are discrepancies in regulations from state to state[26:26 – 48:35] Steph and Santé Labs Roles in the IndustrySteph shares what her team's roles are in Santé LabsSteph shows us her perspective of what a COA is, and what consumers should be looking out for. You don't want to miss this!Steph talks about the trends in the industry and setting standards for laboratories.[48:36 – 53:28] Closing SegmentDo you have a favorite cannabis brand, and why? Who's marketing themselves really well?"Besides Restart CBD, I think anyone who's doing the right thing, and anyone that cares for the quality of their product, and the consumer's safety."Where can people connect with you? With Santé Labs?See below for linksFinals words from Steph and meTweetable Quotes:“If you don’t have the science to prove it, I don’t know how you trust someone without the science behind it. So, I think that really promoting your brand and showing your consumer that you care about them, and their safety. I think that’s the ultimate, you know, customer promise.” – Steph ClarkYou can connect with Steph on LinkedIn.If you're a cannabis business owner or retailer and looking to keep your products to be of the best quality, connect with Santé Laboratories for all your testing needs. You can also visit their website https://santelabs.com/ for more information on the services they offer.SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes. For anyone who is looking for some creative inspiration in a budding industry, connect with me on LinkedIn, Instagram, Facebook, Youtube, or visit my website https://theshaydatorabi.com/tobeblunt/.
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