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#020: Allison Hartsoe on Transforming Businesses by Understanding Customers

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Allison Hartsoe is a three-time entrepreneur and is currently the CEO of Ambition Data.
She is, most recently, the author of the book, "The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company".
In this episode, Allison speaks to Swami and Vignesh about Data-driven Marketing, the difference between Brand Value and Customer Value, and her Favourite Books.
Click here to buy a copy of Allison's latest book: https://amzn.to/3FKVD43