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#020: Phillip Di Bella | Di Bella Coffee

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Phillip Di Bella (Phillip Di Bella) founded Di Bella Coffee in 2002 with $5,000 of his own cash and, from his garage, began building his business. Recently, June of 2017, he completed the sale of his company to Retail Foods Group for $47,000,000. This episode of Trench Talk is an in-depth chat with Phil (who currently has many new business interests) on his journey building Di Bella Coffee. As you can imagine, there’s a lot to learn between $5,000 and $47,000,000. We covered: starting the business including the struggles of the first 12 months building a brand incentivising employees why, if you ever find yourself on a flight with Phil, he probably won’t talk to you the Tall Poppy Syndrome the sale of Di Bella Coffee, and his thoughts on achieving work-life harmony.   If you’d like to connect with Phil, you can find him on LinkedIn and on Facebook. To get every episode of Trench Talk on release please remember to hit the subscribe button in your chosen podcast player. Enjoy Trench Talk Episode #020 with Phillip Di Bella…   ---- Show notes and links for this episode can be found at Feel free to email me with any suggestions or feedback to You can find Matt Reynolds on Facebook, Instagram, Twitter and on LinkedIn.