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020: Pink Gorilla Events - Generating profits through racing experiences

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Pink Gorilla Events is an independent event production company founded in 2008. Events that are owned and run by Pink Gorilla Events include the Market to Market Relay Series, Good Life Halfsy half marathon, Born & Raced In Nebraska 10K Series, Leprechaun Chase 10K, Cornfield Cornfield 10K and Harvest Moon Hustle 10K. They excel at creating unique, large scale hyper-local, signature running experiences that appeal to elite athletes as well as the casual fun-runner. On this episode we talk with Zach Harsin, COO of Pink Gorilla Events and one of the equity partners of the company. Learn how his previous company merged with Pink Gorilla, the unique way he approaches sponsorship, and why customer service is the ultimate marketing strategy.   Learn more at www.pinkgorillaevents.com or visit them on Facebook.