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020: Scott East on Marketing and Shifting from Reactivity to Proactivit

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Description Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. Scott's experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. He understands how to engage marketers having been one his 20+ year career of working with the nation’s most recognized brands like, Sprint, FedEx, Verizon, World Wildlife Fund and AOL. Scott's new book "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer" focuses on helping marketers transform themselves into modern marketing leaders. He is based in Charlotte, NC.