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030 | Designing the $263 Million Email App - Ketki Duvvuru

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Have you heard of the fastest email app in the world, Superhuman? It’s a Silicon Valley startup changing the way people use, and feel about email. This time we are joined by Ketki Duvvuru, Superhuman’s first full time and dedicated Product Manager. She tells us how Superhuman grew to become worth over $250 million, and how it’s unconventional UI and UX came to be. Why implement friction in your product? How does gamification apply to the email experience? How do you properly onboard customers paying $30 per month for the product? Ketki answers these questions, and more, in this week’s episode.
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Episode Links
Superhuman:  https://superhuman.com
How Superhuman Built an Engine to Find Product/Market Fit: Article
Socials:
Follow Ketki Duvvuru on Twitter: https://twitter.com/k3tk1
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Follow Ravi on Twitter: https://twitter.com/raviisoccupied