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Episode 31 of 57

031: The Branding Series #1 - Your Logo is NOT Your Brand

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Welcome to The Branding Series, a very special edition of the Beyond Natural Light Podcast!!  
Listen, in order to build a profitable photography business, you MUST have a strong photography brand.  The problem is, a lot of photographers are confused about what that means, and end up focusing their time, efforts, and money on the wrong things!  I don't want that for you.  So this week, I'll be posting a new episode EVERY DAY to teach you all about how to build a solid photography brand, and business!
Today I’m setting the stage by talking about what a brand is and what a brand isn’t, as well as the four things every good photography brand needs!  
And as you work through The Branding Series, I want to hear from you.  Send me a DM on Instagram or tag me in your Stories. @sandracoan
Oh, and be sure to sign up for The Marketing Challenge that I'll be hosting next week on Facebook to learn how to use your brand to build out a marketing plan!  Follow this link to sign up: https://sandra-coan-photography.ck.page/edabb8f964