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Episode 32 of 41

032: Demystifying the CBD Space with Andrea Wightwick

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station description A Guide to Cannabis Marketing & Advertising
The Green Repeal - A Guide to Cannabis Marketing & Advertising
Duration: 01:04:53
For the uninitiated, CBD can be a confounding product category. It can’t simply be labeled fat-free or sugar-free, called natural or organic, and isn’t reliably or consistently dosed from product to product. Andrea Wightwick is working to change this. She’s the Founder and CEO of Hapsy–a CBD brand t
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For the uninitiated, CBD can be a confounding product category. It can’t simply be labeled fat-free or sugar-free, called natural or organic, and isn’t reliably or consistently dosed from product to product. Andrea Wightwick is working to change this. She’s the Founder and CEO of Hapsy–a CBD brand that puts power back in the hands of the consumer. Andrea has a long, storied career working with brands you probably use daily, and she used her experience to create a CBD brand that’s pure, discreet, true, and transparent. Today, Andrea joins the podcast to share the story of how she discovered CBD, created a unique brand that rethought the positioning and ideas behind CBD products, and what she’s doing to educate and empower her customers. P.S. Andrea is running a promotion until July 31, 2021. Please use the Promo Code “HEYHAPSY20” and enjoy a 20% discount on the wonderful products she has available over at Hapsy. KEY TAKEAWAYS What Andrea learned from 15 years of brand development with Coca-Cola and other major companies creating packaged goods. How the COVID pandemic derailed Andrea’s launch–and why this proved to be a blessing in disguise. What makes Hapsy’s CBD products different from others–and, more generally, how to shop for CBD products for your unique needs. Why so many CBD products are inconsistent in dosage or performance. The common myths about CBD and its effects. Why Andrea thinks we’ll see full federal legalization in 2025. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/32 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
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