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058 – Powerful Marketing Lessons from Taylor Swift

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Show Notes:

* She is involved in her own marketing.
* She’s transparent, which builds familiarity and trust
* She uses every channel — differently
* She says “no” when her brand is devalued
* Her product is inspirational and unexpected
* She makes smart partnerships
* She’s a master at maintaining magic and mystery in her brand

Links:

* Original article
* 60 Minutes piece
* Taylor Swift Gift Giving Video

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