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059 Branding Your Business Graphically With Lauren Erickson

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Lauren Erickson is a graphic designer who helps entrepreneurs and business owners leverage visual representation of their brands to attract their ideal clients and customers.Lauren started her journey into graphic design at an early age and is at the early stages of her entrepreneurial career. It was almost by chance that she launched herself into the entrepreneurial world. There was a course that Lauren wanted to take online that cost $300. She quickly decided to put her design skills to work and put out an offer for 30 hours of design work for $300. She quickly got her first couple of clients and was able to enroll in the course she wanted. This also resulted in the proverbial light bulb going off, helping her realize that she could turn graphic design work into a business.The action that helped launch her business was consistently showing up in various Facebook Groups. As she showed up on a regular basis, this ultimately resulted in people approaching her for help with graphic design work.It's important for every business to brand themselves visually on Social Media. This can be done in a variety of ways, but the key factor is to ensure you are relatable to your clients and prospects. One of the trends currently taking place is the over production of photos on Instagram. There are people who will spend vast amounts of energy to stage the perfect shot. A simple rule of thumb to prevent this scenario is to not spend more than 5 minutes setting up shots to use for branding purposes.A great tip for anyone to use in their business is to remember that perfect doesn't exist. People want to connect with people so imperfection is ok.Two great tools that anyone can use to edit photos for themselves or their business arePicmonkeyCanvaAdditionally, every business should have at least 3 or 4 professional shots to use in a variety of formats online. This will allow you to use them as templates for social media images to promtoe your brand.The One Thing that Lauren recommends for business owners to do is become familiar with Canva. It is important to note that when using this platform take the time to customize the look and feel of what you create so it doesn't have a stock photo feel to it.To learn more about Lauren visit: