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Episode 111 of 137

111 Helen Cheng: How to Build Your Entrepreneurial Toolkit with a Book

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Learning from Smart People
Duration: 35:29
Helen Cheng talks about how to build your entrepreneurial toolkit with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is an award-winning journalist, a best-selling ghostwriter and a truly Smart Person. Helen Cheng has an infectious energy and provides a clear
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Helen Cheng talks about how to build your entrepreneurial toolkit with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is an award-winning journalist, a best-selling ghostwriter and a truly Smart Person. Helen Cheng has an infectious energy and provides a clear rationale as to why a book is a powerful tool for entrepreneurs.
Here are a few of the topics covered by Rob Oliver and Helen Cheng in this episode of the Learning from Smart People Podcast:
· How a book fits into an entrepreneur’s “toolbox”
· The two things a book creates
· Creating an ecosystem of products, based on your book
· Helen’s story of how she became a ghostwriter
· Overcoming disappointment and the desire to quit
· Understanding the power of the book
· Using a book as the anchor for your business
· The Create My Book System
· The book creation process to crystallize a system and create intellectual property
· Finding a title that your audience will buy
· How your book can create a brand
· The opportunities that flow from having a brand
· Your book is your “Content Bible”
· Utilizing your “What”, your “Why”, and your “How”
· Creating a waterfall of income from your book
· How your book title can make you stand out
· The elephant story and how it created a brand for an insurance agent
· Mining your wisdom, knowledge and experience and packaging it
· Creating a tribe based on your book
· Being authentic is what truly resonates
You can find out more about Helen Cheng through her website and you can get your free gifts from Helen at the links below:
Website: http: //freegiftsfromhelen.com
Website: www.authorbridgemedia.com
Twitter: https: //twitter.com/authorbridge
Facebook: https: //web.facebook.com/AuthorBridgeMedia/
Instagram: https: //www.instagram.com/authorbridgemedia/
Linkedin: https: //www.linkedin.com/in/helenchangwriter/
Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/
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