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Episode 34 of 124

#115: Planning Your Marketing for 2019

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This week, join Mark Dilatush with special guest Lee Buzard, NPI’s VP of Professional Relations, as they explain how they develop marketing plans for the upcoming year.  Podcast Highlights:  What questions to ask/answer Determining goals for growth What’s your current capacity? Taking stock of current marketing assets websites internal marketing positioning external marketing reviews online scheduling Prioritization What’s not working? What needs the most help? Budget allocation Online versus offline marketing The influence of your location Monitoring results