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115 The 6 Phases of The Marketing Hierarchy

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http://www.byroningraham.com/podcast/115-the-6-phases-of-the-marketing-hierarchy The purpose of marketing is to attract and convert prospects into clients.  However, far too often business owners and entrepreneurs want to skip to converting a prospect into a client before a relationship is formed. To achieve success it is vital to understand why we must move through the marketing hierarchy in order to achieve success.  Over the next several weeks we will go into detail on each of the areas:   Audience: Ideal Client Awareness:  Branding Building Community:  Relationship Expert Positioning:  Authority Conversion: Prospects into clients Expansion:  Generating Referrals   Each of these phases is a vital component of the marketing process to build a successful business, especially in the early phases.  As a business matures, the phases will blend together allowing for a shorter conversion cycle.   The key to success in the early phases of adopting this hierarchy is to master each stage to maximize its potential return within your business.   http://bit.ly/2n00ned   [btnsx id="2819"] GooglePlay | iHeartRadio| Stitcher