This post will be part one of a series on social media changes from 2018. This doesn't JUST include social media, but also touches on Amazon and blogging and more. It can be SO hard to keep up with all of the changes that happen on the internet in a WEEK, much less a year. But I want to go over som
Publish Date: Nov 16, 2018
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This post will be part one of a series on social media changes from 2018. This doesn't JUST include social media, but also touches on Amazon and blogging and more. It can be SO hard to keep up with all of the changes that happen on the internet in a WEEK, much less a year. But I want to go over some of the big news and social media updates that you need to know. Most of these took place in 2018, while some were a little earlier and some are currently rolling out or have been announced, but haven't taken effect! HOW TO KEEP UP WITH SOCIAL MEDIA As a tip to start, if you find yourself overwhelmed trying to keep up, the best thing you can do is follow people and sites that do a good job of keeping you apprised. Here are a few sites or emails that will help you keep up: The Quick Fix - my weekly email with news, tips, resources, and more The Sell More Books Show - podcast with news related to writing & publishing (especially indie publishing) The Digital Reader - more writing and publishing news, updated daily For tech and social news, I check Mashable, The Verge, Product Hunt, and Social Media Today. As far as experts, I follow Madalyn Sklar for Twitter updates, Jenn Hermann for Instagram, and Sarah Ahl for Pinterest. Let's dive into those links!! FACEBOOK CHANGES I'd sum these up by saying privacy and groups. Because of the Cambridge Analytica issue, FB has made some changes with regards to privacy that affect ads. Business manager required for custom audiences - If you have targeted by uploading your email list to Facebook (yep, you can do that), this will now need to happen in the Business Manager. Which is its own special circle of heal. MORE HERE. New square images for ads - Um, yes please! Older versions of FB may not show these, but Facebook let me know in my ads manager that I can choose a bigger image. Can't wait for this! Posting within groups as your PAGE - So we're clear, your PAGE is what people can LIKE, as opposed to your personal profile, where you ad friends. FB is rolling out the option to post as your page, but the group has to okay it. I haven't had this rolled out to my groups yet. READ MORE. Groups may have mentors and mentees - This is a weird one and I've seen it happening more in a testing way, with it being added by FB to a group without the owner's permission. Members can sign up to mentor or be mentored. I feel like this is a disaster of smarminess waiting to happen where people in a group trying to get clients will sign up as mentors and try to "help." READ MORE Groups can now be paid - This is another rolling out change where you can have a paid Facebook group. This has previously been against terms of service, so all those courses with a bonus group had to be careful how they worded that to avoid violating TOS. READ MORE Groups can have learning units - Going hand-in-hand with paid groups, this would make a group function as a kind of course. READ MORE INSTAGRAM CHANGES New app for IGTV - Instagram added Instagram TV, which allows you to broadcast within the separate app for up to an hour. Word on the street is people are underwhelmed. READ MORE I big-time love Kami Huyse and she has a fabulous show on IGTV. Here's a link to the show notes, which have updates on social media as well! <a href="http://www.z