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156: The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech

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station description ExchangeWire brings you a weekly podcast discussing the top trends in madtech and t... read more
‎The MadTech Podcast
Duration: 45:53
This week The Runway Media’s Katie Atkinson joins Mat Broughton and Ciaran O’Kane to discuss speculation around Apple buying Google ads; the Instagram Reels bonuses; and the EU Commission becoming sole enforcer of tech regulations.


Katie Atkinson, founder of The Runway Media, joins ExchangeWire's
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This week The Runway Media’s Katie Atkinson joins Mat Broughton and Ciaran O’Kane to discuss speculation around Apple buying Google ads; the Instagram Reels bonuses; and the EU Commission becoming sole enforcer of tech regulations.


Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: Apple secretly buying Google ads for high value-apps to siphon millions of dollars in subscription revenue; Instagram offering users a hefty bonus for posting short-form video content via their Reels platform; and how the EU Commission will use their recent appointment of becoming the sole enforcer of proposed Digital Markets Act rules to restrict behaviours of “digital gatekeepers”.
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