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Episode 11 of 27

Steve Fretzin: Sports Metaphors for Attorneys to Take Chances and Become Rainmakers

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‎The 1958 Lawyer
Duration: 49:21
Platform tennis, golf, ironman competitions, fishing; no sport is safe in this conversation about marketing and building a book of business as a lawyer. Passionate about helping attorneys reach their full potential, Steve Fretzin is regarded as the premier coach and skills trainer on legal business
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Platform tennis, golf, ironman competitions, fishing; no sport is safe in this conversation about marketing and building a book of business as a lawyer. Passionate about helping attorneys reach their full potential, Steve Fretzin is regarded as the premier coach and skills trainer on legal business development. Key moments:Making changes and taking chances as an attorney (03:57)Succeeding without running yourself crazy (12:35)Past-Present-Future of marketing for law firms (22:20)The Three Ps: Planning, Process, Performance (31:17)What Steve Fretzin wants to see changed in the legal profession (47:55) MEMORABLE QUOTES“I think the biggest misstep that's happening is lawyers are afraid to miss something, they're afraid to leave something out for fear that if they do, that they're going to miss out on the business. And the reality is that listing off five or ten things that you do, pretty much just falls on deaf ears.” “It's all about organization. And it's all about leveraging resources…. Whether it's work that you shouldn't be doing that you should be…handing over to associates, paralegals assistants, etc. or it's the idea that… you haven't made the proper hire, to be able to delegate and then go out and get more business.” “Into the simplest form: it's about having a great plan. Something that you can look at every day that you can execute on every week, that speaks to you. And it's the lowest hanging fruit. It's not about how many hours you put into it. It's about a plan that's focused and targeted, as well as having a tracking system, because as we talked about earlier, if you don't measure it, you can't manage it.” CONNECT WITH STEVE FRETZINOver the past 16 years, Steve Fretzin has devoted his career to helping law firms and lawyers master the art of legal business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.In addition to writing three books on legal business development, Steve has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio, and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin. You can also find his podcast show BE THAT LAWYER, where Steve interviews rainmakers and legal marketing experts. Fretzin, INC.: https://fretzin.com/LinkedIn: https://www.linkedin.com/in/stevefretzin/Facebook: https://www.facebook.com/stevefretzinTwitter: @stevefretzinBe That Lawyer Podcast: https://fretzin.com/podcast/ KEEP READING:“Two Growing Trends In America: Platform Tennis And Legal Business Development” Be That Lawyer with Fretzin, 30 September 2020https://fretzin.com/two-growing-trends-in-america-platform-tennis-and-legal-business-development/ “The Bryson DeChambeau Effect: Ready or not, the game is about to change” Golfworld, 22 September 2020https://www.golfdigest.com/story/the-bryson-dechambeau-effect-how-golf-is-about-to-change-us-open “Spanx founder Sara Blakely learned an important lesson about failure from her dad — now she's passing it on to her 4 kids” Business Insider, 17 July 2018https://www.businessinsider.com/spanx-founder-sara-blakely-redefine-failure-2016-10 After recording this episode, legal industry journalist Roy Strom posted an article also equating the legal profession to DeChambeau. Read his in-depth and well researched thoughts here: https://news.bloomberglaw.com/business-and-practice/dechambeaus-big-miss-at-masters-is-lesson-in-successful-failure Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com
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