Listen to this audio snippet of episode 74 of Beervana where Jeff recently traveled to Paso Robles, CA to attend the Firestone Walker Invitational Beer Fest, one of the country's premier events.
Upload Date: Sep 29, 2020
Jeff recently traveled to Paso Robles, CA to attend the Firestone Walker Invitational Beer Fest, one of the country's premier events. While he was there, Jeff interviewed six brewers in attendance. He wanted to hear their thoughts on the evolving nature of the beer festival. Listen to those interviews and the host's thoughts.
piece of gone everywhere. And now this sort of la goring Pilsner crazes everywhere. Uh, which is interesting. I think that's I think that's that's right. That's one of the ways in which craft beer has matured. Now I think that consumers Oh, you're Yeah. Well, we gotta weigh. Got explain what's going on here? So your intrepid beard buyer went and found some half acre uh, beer s over. Aziz talking about Matt's comments. We'll talk. We'll drink mats. Beer. Um, this is the daisy cutter pale ale from Halfaker Brewing. Uh, let's see. What do we know about it? Za Pale ale. It's 5.2 a b v. And, um, that's about all we know about it. It's There's a golden color. Yeah, and there's a thing at the top that says ball moral. Uh, I'm not sure how that relates to anything. Yeah, I'm not either. OK, eso We're gonna try a mass pale ale, but it looks like honey, that's it. Looks quite a bit like honey, including the clarity which is not not bright, but kind of clear. But, honey, clear. Yeah, it z a nice, very pretty, very pretty beer. It really smells like a classic tale. So I I do have this sense that beer trends spread more quickly now than they used to because of the spread of craft beer in general. So that, you know, a soon as something gets hot in the Northeast than you know, the Southwest is already working on versions and vice versa. So I do think that there is something to that regionalization that is dying. Well, I don't wanna take dying as a lament, but you see a lot of the same beers all over the U. S. Yeah, I think we used to see more more pockets where they were isolated, and there was a lot of communication. Now is something interesting is happening in Chicago or in San Francisco or in Boston. It goes national pretty fast. Yeah, and the other thing that he said, which I think is also interesting is that and I also think this is true that more and more now, craft breweries are starting up and where they, a lot of them used to specialize in certain beers more and more. Now we're seeing craft breweries that are trying to sort of hit most of the basis like they'll have a laundering program and will have the I p. A and the hoppy beers. And we'll have maybe a souring, you know? So I think that's more and more true, Andi Also, I think in for a couple reasons. One is that's because customers are more sophisticated and looking for different ranges of years. But I also think that the on I think there's underappreciated. The growth of brewing talent in the U. S. Has been exponential. All of the's initial craft breweries have bread lots and lots of talented apprentices who have now gone and started their own. And there's just a There's just amazing amount of Thio use the economics term human capital in craft brewing. Now that's right, s So that's a that's That's a great thing. And but you're right. I think it's also a new information vector. Yeah, on so it takes time to build up that capital. But now we have it, and that's why I think that these there's so many breweries now that they're just bringing outstanding beers across a very wide range of styles, and you need to, you know, they're very different techniques. Getting a great pills they're laundering it for five weeks is a lot different than doing a super hazy hoppy i p. So I got to tell you, I'm really loving this daisy cutter here. So this is kind of old school, isn't it? It's old school in the best possible way. It's tiny. It's it's got its its piney floral. It seems like Cascade hopped, uh, pale ale. You know, it's got that wonderful of Roma.