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Rob Pegoraro of Fast Company on how he creates a story

From Audio: Rob Pegoraro, Fast Company

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Coffee with a Journalist
Duration: 00:59
Rob talks about how he rarely utilizes pitches to create his stories, although he is always looking for subject matter experts to include in his pieces.
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Rob talks about how he rarely utilizes pitches to create his stories, although he is always looking for subject matter experts to include in his pieces.
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did it? Did it, for example, come from a pitch? Uh, no. Most of the security stuff I write about it's more often serve. For instance, use a Today I do what is essentially a tech support column. And right now I'm trying to remember when I last wrote about password managers. Maybe this means that that should be my next column. Maybe, Um, it's a question I get from a reader or or something I see people ask about on Twitter or something in the news. That's really the result of a pitch, maybe a case that a pitch will connect me with somebody who can shed some light on this. But the actual idea for the story is mawr. One way or another, I come across a problem people are having using technology. Then it becomes What can I do to help with that? Got it? So then it's sounding like Mawr. The utility of any pitches for you is Mawr subject matter expert that you can tap for further. Yeah, I'm always looking for people who can speak intelligently and concisely and you know, on a short timetable about stuff that I'm trying to understand as well
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