um All right. Cam says worst news cam. I'm assuming you're referring to the Emmett Lord of the Rings MMO uh, what I let me ask you guys a question before we move on to other things and Jeff maybe this is your chance to chime in here. But does anyone have a theory why amazon would have cancelled this? Because we go into this on the podcast. But I'm curious for those of you in the audience who are watching, if you guys have theories why Amazon would have cancelled this Lord of the Rings? MMO christian says it would have been a great MMO And Mark says didn't amazon just canceled because the Lord of the Rings MMO already exists. Uh, not that I know of Mark that there are Lord of the Rings Games. I thought it was something to do with 10cent. No, they're definitely, definitely the lord of the rings MMO. But it's very old. Like it's relatively older. Yeah. Was that in the article wasn't there something to do with negotiations with 10 sandwich? I don't know how that makes sense because I don't really know what Tencent has to do with Lord of the Rings. But I thought I had seen somewhere. That was the reason. Yeah. So the game supposedly had been in development uh amazon Game Studios, but they were working with a studio called Les You Technologies Holdings and that that that game studio was acquired by Tencent in december. Mm Now it could be that there was a dispute between amazon intense scent. That is what's in many of the articles. I personally think that doesn't make much sense. That's kind of a lame excuse. Um and so I guess Jeff if you put your and I ask this of Nick and William on the podcast, if you put your tinfoil hat on, you know, and you're in the room at amazon, why would they cancel this thing? Well if they just don't think it's going to be very good and it's kind of like, you know, you look at it as a some cost and you're saying, okay, it's gonna cost, we're not, we're not at the point where it's ready to go. So we're going to spend more money basically shoveling bad money, sorry, good money, you know, behind bad. Um and then you don't think it to be very successful. Now, that's like the pessimistic view, I mean I think it could, I kind of take at face value, some of the comments about, you know, the negotiations with Tencent, I don't know who specifically was developing it, who, where the rights were, but if it was if Tencent got the rights in that, you know, agreement and then they were saying, hey amazon, like we're only going to give you this percentage of the revenues and, and the profits and then amazon said, well the math doesn't make sense at that point. Like they have to do what they have to do to be economically viable. Um That, that I kind of think that it might be something like this like that. Um I don't know, I don't see this as being a big conspiracy to be honest. Do you? How do you, So let me just read some of these comments. So Kam says, I read because of Tencent monetization models. That's an interesting thought that maybe they just couldn't come to an agreement and 10 cent wanted more, I don't know, slot machine pay to win style stuff and maybe Amazon wanted to make more of a real MMO mark. Yes, Lord of the Rings online, you're right. I think that games like 13, 14 years old now and I, I think this was really supposed to be a next gen MMO um, Sam says too crowded a space maybe already tons and tons of games and with riot announcing they'll be releasing an MMO maybe that was the straw that broke the camel's back. That's an interesting tinfoil hat theory. Is it that scared by riot? Really good one. Yeah, but the only reason why I don't, I think that's probably right because like you're talking about amazon here, right? I feel like they, you know, in their corporate culture, I can't imagine amazon being scared of riot. Like if you're amazon you say, hey, we want to go after the space, people get scared of you, right? Like when amazon announces they're going after health care, health care companies stocks go down 10%. Like it's not the opposite. Like, I don't think this was internally, they said, oh wait, riots making MMO. Like that's the straw that broke the camel's back. Like now we have to get out of gaming because because like big bad riot, that's gonna crush us. I think, I mean, you know, maybe they, maybe, you know, maybe they are self aware and they analyze and said, okay, there's no space for another MMO um, you know, maybe I'm being a little too flippant with it, but I just don't think amazon makes like when they make a move, I got to see a strategic priority. I can't imagine something like a riot announcement game would be something that would like change the, that battleship, like it's just too big of a, of a death star to like move that nimbly. I think. Yeah, it could be, it could be their gun shy from the whole crucible failure also and maybe they don't have a ton of self confidence in the gaming space. Uh, the MMO space in general is interesting because it's like, it's the one space that I like. I think it's not that crowded. Like there are a lot, there are many games that call themselves, but like really the only successful one as wow, right? Everyone's an also ran at this point. And so it feels like it's not too crowded and there's probably room for at least one or two more triple A M M O. S. I.