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Real Estate Thought Leader, Yana Chernov - Marketing Director at Chernov Team

From Audio: Creating Growth | A Conversation with Yana Chernov Part 1

Duration: 04:58
Yana Chernov of the Chernov Team speaks with Harma Hartouni of the Harma Channel on how to create growth and build your real estate business consistently. Whether you are new to the real estate industry or a seasoned professional, learn how Yana built her strategy, team, and her productivity habits
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Yana Chernov of the Chernov Team speaks with Harma Hartouni of the Harma Channel on how to create growth and build your real estate business consistently. Whether you are new to the real estate industry or a seasoned professional, learn how Yana built her strategy, team, and her productivity habits for success!
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Hi and thank you for coming back to the harmony channel today. We'll be talking about business that it does over 340 million. What is their operation look like? We'll be talking to someone who runs the business, who's been in the business long time with their husbands will learn about their struggle, their hiring process that the hiring process and also whether they do for that client stay tuned. And if you'd like to watch our videos, please make sure you subscribe and ring the bell so you can have the next video available for you today. We have Yana and thank you for helping us and actually being very open to share the struggles you have and I'm gonna go really deep and if you don't mind share with agents, there are people watching this and they really want to be you. They want to grow and have a successful business, build a brand and I want them to learn how the process. You know, a lot of people, they just want to have what you have, but they don't want to do what you do and I want them to learn, what do you do? Daily, Jonah And um Dennis Chernoff Jonah runs the operation and she has contributed the most for the turn off team. They did 340 million volumes over 330 transactions. And more importantly, I like you to know that they didn't hit that number last year or the year before. It's something they do consistently, but they grow every year over year. You can copy them and learn from their model and hopefully you can do even better than that. So thank you, Jonah, let's talk about a few things um, right now about your business. How many active real estate agents do you have in your team? So we have um, five total five total. Yeah, we're looking to bring on several more in 2021. And how many active full time administrative supports do you have? I think we're at Mm 10, I want to say. Yeah. And going back five years ago. I'm sure it was a lower volume. Right? Market was different. Was it the same staff? Same number? No. So we've grown every year. We brought people on and uh, we, we've grown every single year and I'm very good at creating positions and creating a full time positions. What which what I think a lot of people don't realize is needed in the real estate industry based on your experience because I just rather just shoot straight and have them know the answers, right? And a lot of people don't have um long attention span. So I want you to learn very fast. Would you say part time or full time? Full time? Great. Would you say that um would you like never remote in office totally agree. This is not an IBM consulting, you cannot work remotely. I disagree. That thank you for that. Absolutely. If someone is an expert in contract and disclosures and you are shortened, staff is a smart thing to do to move them and have them handle customer service or have the matter marketing. Would you do that or would you um I think of the internal uh staff gets overwhelmed with transactional. You hire them assistance. So if someone is handling transactions you bring in help for them to take as you grow exactly as you grow to hire people to support people who are handling the overload of transactions. Do you have your own marketing person that handles your print marketing? Yeah. Do you have a digital marketing person? Is it the same person or two different people to two different people? And just to let you know that's not something they used to have we're talking about now. So if you are new to the business you can aim for that. You can aim for their numbers as first and then you can have this. But we're talking about when they started they didn't have to know. Okay. So I just want to make sure dana because a lot of people like how do I get there? What would you say is the biggest struggle for someone like you who runs the business when it comes to staff? A lot of people don't want to invest in stuff. A lot of real estate agents don't have the capacity the funds to hire and you've been good quality people hire. Or just I think a lot of agents think that you know you get your real estate license and you can just go and sell real estate without understanding the business outside of it all and how much it takes. It's not as an agent, you are handling the transaction, but there's so much more to that transaction that goes into real estate and which is why it's so much better to be part of a team versus being an agent on your own unless you do have the capital to support staff behind you. Um, it's important to hire people who are going to run your back end of the office and the operation side of it, as well as marketing.
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