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The Unbelievable Secrets Behind Successful Brands

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The ROI Online Podcast
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Duration: 08:15
What are the Secrets Behind Successful Brands? What is it they do better than your brand? Author, Patrick Hanlon discusses what you must have as pieces of primal code to make your brand connect with your tribe.


A golden nugget from - The ROI Online Podcast with author Patrick Hanlon On The Comp
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What are the Secrets Behind Successful Brands? What is it they do better than your brand? Author, Patrick Hanlon discusses what you must have as pieces of primal code to make your brand connect with your tribe.


A golden nugget from - The ROI Online Podcast with author Patrick Hanlon On The Components That Fuel Successful Brands.

he lesson: Think about the commonalities behind the world's largest brands, such as Nike.

Nike has an icon - The swoosh logo.
An origin story - founded by Phil Knight and track his coach, Bill Bowerman.
A creed - Just do it.
A group of anti-believers in the store.
Rituals
A leader
Language around the brand.

In other words, in some way shape or fashion, the most successful brands we see today have these components of Primal Branding. Think about this when you're building your business. A company that lasts is not just a company, but a brand.
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