totally. So you have a book and talk to us about your thinking process of why you even keep yourself permission to write a book. Who are you to write a book? Right. Talk to us about that thought process uh one I love that you praise it that way. Because that's a real question. You know, that's a real question. I think when you sit down to write a book is who's going to read this? Like who am I? You know, uh I'm a at this point, you know, I wrote that book, I was 36 years old, you know, um who am I to write a book? I'm not not there yet. Um, but I had enough people over time. They said, hey, you should write a book, you should tell your story, you can help other business owners. And my heart and passion is for a lot of the people that you talked about. Those, you know, sub 20 companies, some 20 people companies and especially people who are just starting out ideas and what I say in the book is starting a business is easy, making it last as hard in today's environment, especially with the internet, it's easier than ever to actually just start a business. It doesn't take that much work, doesn't take that much money. Um, anybody can start a business and they can do it in a couple of days, shoot, they probably could do it in a couple hours and a couple 100 bucks, really. Um, but building that into something that's actually going to sustain over time is a whole different ball game. And I think the other piece of the puzzle for me that the subtitle of the book is without sacrificing family. And so for me, it's not just about building the business, it's not just about creating more profit. It's not just about, you know, growing year over year, it's about doing that while also sustaining a life That I actually want and desire. You know, I've been married to the same woman for 17 years. And my greatest desire is that we grow old together and that we have grandchildren together. Um and you know, I've got five Children who range from seven years old, 15 years old. And my relationship with them is more important than any other relationships that I have with the 17 team members on my team. And so I I've not got all this stuff figured out, but I've learned some things along the way that I thought, you know what, I need to share some of these things. And what gave me the permission uh was really the belief that if I just help one person, it's worth it. And I believe that I had enough information to certainly help at least one person. And um and I think the other thing about writing a book that's interesting, what, you know, because you just published one recently is there's something cathartic about just getting those ideas out on paper. There's something about having to struggle through that process, because, again, starting the book is not hard, but finishing it get wrapped up and get it actually out and delivered, its hard work, and there's something about, like, kind of checking off that milestone and that I kind of wanted to do, and now I've kind of got some ideas rolling around in my head about another another book. But that particular book, what's most interesting about it is it doesn't even always necessarily relate to our ideal customer, because sometimes our ideal customers actually a little bit bigger than the audience that I'm really targeting in the book to some extent. Although the information is relevant for everybody, people can relate to it. Um, but I just have a real heart for entrepreneurs, people starting out, people trying to get past those first five years, which statistically are the hardest. If you can get past the first five years. Certainly if you get past the 1st 10 years, you basically can last as long as you want, as long as you don't make any major, um, jump off the cliff moments, you know.