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Neal and Steve talk about the modern marketing, and how some business owners are having a hard time transitioning.
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Neal and Steve talk about the modern marketing, and how some business owners are having a hard time transitioning.
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uh so you're as a university educator. What are the topics that you're teaching to the students or are you teaching nontraditional students or business owners that would take that class? I'm curious at what but that curriculums and who's your, your audience? So it's actually an executive education program I treated as a speaking gig in all honesty because it's not a, you know, it's where companies send employees. A lot of marketers, there's some former executives and it's like, hey, I need to figure out social instead of doing coursera Udacity, I'm just, you know, I'm gonna go to accredited institution And the Rutgers program, I believe. Now it might be, it's either eight or 12 modules and each module is taught by a different Professor and we cover different things. So I actually teach two modules on social media platforms. So um you know, everything from facebook to tick tock, to Lincoln, to twitter to youtube, what have you and really how, what are the functionality that businesses can leverage? And it goes into other things like content strategy and s as you can imagine. But that's the basic, there's one module that's purely unpaid social. There's one module purely on blogging in content. There's one purely on social media strategy. So that is when we call it the mini social media N. B. A. That's the official name of the program. I also sometimes teach as part of the mini Digital marketing N. B. A. And cover the course on social media platforms there. That the social inside Digital. Uh I also teach at a program in Ireland at an Executive Education Institute called the Irish Management Institute. And they have a digital business program where I think over the course of several weeks you you have full day sessions with a dozen or so instructors that teach different aspects of how digital is affecting the enterprise for what they call this digital business program. And I do a full day on on digital right? I cover the social platforms. But we also go into all these different elements of of digital, you know, the S. E. O. Um the content marketing, the influencer marketing ploy advocacy. So it's it's the platforms and the concepts and and really it's just, you know, over the course of a day, uh, is really fast forward, you know, your your education and understand what is out there, how it is being used and really help them do some soul searching when they get back to the company, as how they can use it there. Or if they work with an agency, how they can better manage that agency or better work together with that agency. Yeah. To have proper expectations. I think most business owners are like they're behind the eight ball because they're supposed to hire people and direct them to implement this stuff. But they're not coming from that world. And and they're having a transition from traditional marketing into modern marketing. And it's really frustrating and confusing. The point I was thinking about is that you know, they they naturally get that there their business, the parking lots clean is very clear where you should park. It's very clear where the door front door is. If the sign says open or not when they come in, it's clear who they should go to the reception desk or there's the menu board, they can see where to transact. But the problem is in their virtual world we don't have that same intention to really get it squared away because it's confusing and we're seeing it all over the place. And I that's why I was curious. And if you're teaching students or if you're teaching business owners, yeah, it's it's more their executives, but some of those executives are business owners. Some work at major enterprises. It's really a mix. But yeah, it's not a, yeah, this is not a university, you know, undergrad program. Um, it really is more more tactical, um, so that there's there's director RY when they get back to the office.
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