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Website and Marketing Done Right | JD Sherman

From Audio: JD Sherman On Why Small Businesses Need Sales & Marketing Tech To Succeed — The ROI Online Podcast Ep. 12

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 01:44
JD and Steve talk about the mistakes that business owners make when building their website, and how they handle marketing, and provides some tips on how to handle it.
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JD and Steve talk about the mistakes that business owners make when building their website, and how they handle marketing, and provides some tips on how to handle it.
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these business leaders or the business owners entrepreneurs there? They were CFO hat, they wear a product, had they wear management hat they wear an HR At what would you say to someone like, All right, we're gonna get this hubspot technology or equivalent. Yeah. How do you sell it to your organization that you're leading? Because it's intimidating its software. It's a business process to It is the thing that I always talk about when you think about if you're trying to sell it to a business oriented, entrepreneurial minded person, you know, we have this mindset of return on investment ri and we can kind of get we can wrap our head around it when we're building a factory or something like that. Because the way accounting works is when you're building a factory, you capitalize all the expenses they go on your balance sheet. And then when the factory starts turning out widgets, that's when you start to recognize the cost. But there's like a big up front investment that we're all comfortable with. And then at night we can go home and sleep and our factories turning out these wishes. Well, a website done right or inbound marketing done right is exactly the same thing. Only you don't get to count account for it, that we don't get to capitalize it. But what you're basically doing is you're making an investment, a website to drive your business, you're making investment in creating your own content assets. And assets are really key word here and there's an upfront cost to that. But what happens when you get it right is the widgets start coming out, uh, even as you go home and sleep, because you've made that up front investment. So that's the story that I think really resonates when I talked to business is about making this investment.
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