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The Magic Of Audio | Molly Ann Hale

From Audio: [FF] Social Media Producer Molly Ann Hale on The Impact of Audio: The ROI Online Podcast Ep. 123

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 02:34
Molly and Steve talk about how audio allows you to have freedom from your screen while doing other things and consuming media.
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Molly and Steve talk about how audio allows you to have freedom from your screen while doing other things and consuming media.
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you know, with the folks that I that are, oh, I takes care of, you know, their business owners, they're wanting to know what, what's this internet marketing, what's this content that we're doing and we like, we help them understand the value of a blog. A blog is like this very nicely dressed sales person that stands there quietly doesn't annoy anyone, doesn't have bad breath, doesn't have food stuck in the teeth. And when someone has a question that's relevant about that topic, the blog shows up and then what's the blog do? And here's some more over here on their website and I see that these snippets from all of these things can do the exact same thing for you. Yes, that's a great point. Thank you for doing my heavy lifting. So because the snippets are shareable and embed herbal, they're perfect for blog posts are perfect for websites um to help drive traffic. Absolutes 100%. We highly recommend, highly recommend we like to take those verbal snippets and then we'll do an embed on the blog just to supplement or to augment the blog so that it's more effective. You know, some, some ap news organizations are using this as well because then you can have this audio maybe of the interview of the person or the doctors involved or you know, the police officer who's talking about, you can have that audio embedded right in the news article. So a lot of people are finding some excellent uses for it. Yeah, imagine you can listen to the person say you don't even have to watch a video. I put my all my stuff on Youtube as well and people go listen to your podcast on, Yeah, you don't have to stand there and stare at it. You can listen people are they associate Youtube with having to look at a screen. So that's why verbal is exciting because right off the bat, we're letting people know, you know, this is all off screen. You can, you can be cleaning your house, you can be driving, you can be, you know, in traffic, can be playing with your kids. It's wonderful for like bedtime stories or, you know, keeping your kids active while they're listening. Or we were talking a little bit about, you know, Sesame Street and that example that you're giving about, they didn't think the kids were paying attention because they were playing while the tv show was on, but really the kids were listening. So um, you know, verbal I think is great because they don't expect you to be connected to your screen and it just frees you up for multitasking or whatever life.
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