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What Is A Marketing Funnel? | Jack Born

From Audio: Marketer Jack Born on The Future of Sales Automation & Conversions: The ROI Online Podcast Ep. 122

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The ROI Online Podcast
Duration: 01:08
Jack explains what marketing funnel is, and what it is for.
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Jack explains what marketing funnel is, and what it is for.
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Number one. What is the marketing funnel? Yeah, so in my mind, a marketing funnel is a series of messages that are designed to take someone from where they are right now to where they want to be this future version of themselves, it could be, you know, their business to point out their love life 2.0, their fitness to point out. But some sort of future version of where they want to be. And in the process, they're the bridge to get them there is becoming your client. And so it's a series of intentionally crafted sequential messages to reach them where they are and to take them on that journey. That messaging journey, much like uh much like a story has a natural arc. Your marketing message should have a natural arc. It starts where they are and then it brings them through a series of well crafted, you know, mind shifts to bring them to a place where they have a new understanding of of their of their problem of the situation and the possibilities. The possibility is being, you know, your your solution and how you uniquely deliver it. And so that's what I consider to be a marketing fall.
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