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Brian and Steve talks about the importance of communication, regardless of who you are.
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Brian and Steve talks about the importance of communication, regardless of who you are.
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So I think that entrepreneurs go through this process where one day the light bulb comes on and they almost haven't given themselves permission to own it. But one day the light bulb goes on and they have this epiphany. Yeah, I'm really good at this. When did that light bulb happen for you? Actually, one of my favorite stories. Again, I was a multimedia guy. I'm working at all these different big entities as an outside producer that they would hire. I didn't work for the company. They were my clients. But we would often have to go to meetings and events, large events. And I was at the Del Coronado Hotel, Beautiful place on Coronado Island, just outside san Diego. And I won't say his name and I won't say the year because it's now a different person. But at the time it was the chief medical officer of stanford University. Top Dock at stanford, perhaps one of the best hospitals on the planet. Here's the top doc and as I am a worker bee type building, these multimedia things, I'm in the front row And let's call 500 people in the audience Were maybe three minutes into this guy's 60 minute keynote. And if there are 10 things that you should do during a keynote, he was doing zero of them, 10 things you should not do during a keynote. He was doing 13 of them. It was the most tragic piece of hot garbage you've ever seen and I just couldn't take it. I was just frustrated. And so I decided that's it. I'm done. I'm not going to sit here and listen to this. So I get up from my seat front row and as I walked back to the exit of the room, I see something that I have not yet seen since. And that was three conference attendees with name badges on. They had the Landers that said joe blow. They had made a decision to get out of their chairs, find themselves on the floor and quite physically lay down and take a nap during this guy's keynote presentation. No, it was unbelievable. And when I saw that it really hit me because I had been on the front side of this event, I knew all the months of effort, of planning, all the energy, all the time, All the money That was put into making this thing come together. And if you think about those, let's call it 500 people that got on airplanes that chose to get away from the people they love most to go to a foreign place to try to learn exchange ideas. And it fell that flat that people chose to sleep during the top docs keynote. I knew something had to change. And so right then and there I altered our business model and actually created a second company which is now today, Square Planet. And what's interesting is that when that happened, my business had been fine, everything was good. And it was one of those kind of things that the minute I made Square Planet, this notion of helping people really become true business communicators, it was like the most amazing rocket ship ever. It was just that side took off. And I think the reason why was because while I liked doing those other things, this thing is why I exist. It's my gift to the world, It's what I can do. And it was just like, but it was just so perfectly easy. And so it never feels like work. All the other stuff felt like work. This doesn't, it's just the gift I have. And so it's just been something that's been kind of unbelievable and that was a bunch of years ago. It's about a decade almost. And so we've been rocking and rolling ever since
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