how was 2020 sexually? Well, I mean, I won't talk about my personal life, but as a as a as a topic, it's the one thing without being remiss to the loss and the pain that I'm sure everyone has experienced to some level. But what it did do is it lifted a veil. Mother Nature gave us the social permission to look at our lives and what you know, our sexual lives and our pleasure. And our sexual wellness is usually just a tick box that gets put to the side of our lives and having been locked up. And if you had, um, you know, the privilege of having a roof over your head and a digital device in front of you, you now have the opportunity to explore, to look at you, products, to maybe reach out to a telehealth or an app to ask the question, uh, maybe to maybe focus on your relationship an intimate relationship. Maybe after 30 years, how do I How do I bring back desire? So it really exploded the industry, and we saw, you know, a huge rise in sales of products, but also innovation and, most importantly, content so language People were googling things. People were asking questions, um, and really seeking out information and content. And so those brands that were already there or are there were really listening, hopefully to their consumers and giving us really credible, authentic information and not just Oh, well, this is how you strangle someone while you When I do breathwork, for example, you really, really yummy, yummy work. That stuff is out. There wasn't expecting sentence. It's always that thing is it's like, Oh, well, I feel a bit kinky. So let's just jump straight to breath. Well, there we go, right and online. And And the one thing is, the one thing we could all get was, um I don't know about you, but in the UK, I could get I just moved as lockdown started so I could get furniture and I could get I could get my love honey toys for those are the two things. But due to covid, we will be delayed in our, you know, in our delivery by 10 to 12 days. Couldn't get a dining room table and I could get my vibrator. It's well, yeah, you're more attached to Well, there we go? I mean, which did I need more? Yeah, a dining room table. So there we go. It was all in all very, very positive. Um, from a from obviously a commercial perspective. But I think from a human perspective, being able to focus on our sexuality on our pleasure on our intimacy, starting with ourselves. Um, even dating. You know how we had to We had to learn to do things differently. So if we're dating, are we dating on a video chat room? Are we doing it? You know, again, Not something that I experienced during lockdown, but questions like, how many dates do I do before I do a virtual hangout, and generationally, that's very different, right? So I'm in my forties and plus, and that might not be something natural for us to do. But for the 2020 plus, having a virtual life is very much part of the everyday basis. So, you know, coffee hangouts, virtual hangouts is great in a wonderful way. Portal in to meet new people with maybe the older generation or different generation has to kind of maneuver their way around it. And so again, topics around, um, how to be intimate with someone who maybe you're dating but not cohabiting with. Do I want to be naked online? Do I not? Am I? You know, never mind what's up. And if that's secure and encrypted. What about what about Zoom? And if I've got a naked picture of myself, Do I want to do that? Do I not want to do that? So learning to ask the questions and really force ourselves to communicate, um I think has also been We've seen a huge rise and people asking the questions like, How do I stay safe if I want to have, you know, intimacy of a zoom naked or if I want to date someone, What do I do? You know all of these really important questions that maybe we we haven't thought to ask before.