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The Importance of Email List| Jesse Tevelow

From Audio: CEO Jesse Tevelow on The Impact of A Successful Launch: The ROI Online Podcast Ep. 81

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The ROI Online Podcast
Duration: 04:40
Jesse Tevelow talks about the importance of email list, and how helpful it is for your business
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Jesse Tevelow talks about the importance of email list, and how helpful it is for your business
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So, um you know, I you and I talked. And through this experience in writing my book, I thought, you know, I need to write a book on all the things you need to get squared away when you begin to write a book. And it's this this thing needs to fit into your overall marketing system. And that means that you need to back up and make sure you're all set and prepared to to really exploit all the activities that a successful launch would accomplish. That's right. Absolutely. And I mean, if you want me to dig into that because, like, please go for it. Yeah, And if we were I know Steve, we were talking about this on just like a business call, and I were kind of you're talking about the what I call the marketing at it, Um, which is, you know, we do different edits with the content of our books and one of those edits that a lot of most publishers most most folks don't do. Even most editors don't do because they're not marketers is marketing at it where they're looking at the content of the book in the larger context. Outside of the book. What What is this book relate to? What other products? What other services? What brand? What person? What? What is it about beyond the book? And then how do I put things inside of that book to then build up everything else? And that's again where people don't plan enough? They just think they oversimplify. I think I'm just gonna put out a book, and then the book is like a marketing thing, and then I'll be good and then I'll make money. That's it's your it's oversimplifying it. You have to have a strategy and a plan. And just like a simple couple of little nuggets for everyone, watching is Number one. You must collect email unless it's a. In fact, even if it's a fiction book, you should have something in there to collect email. Email is the number one most important thing you can possibly do, period for your sustained success in life, like I'm serious like it's that important because once you have an audience, once you have email, you have a communication line and that equals potential dollars. Because guess what? That's a potential customer, and I'm not saying that to just boil it down to someone being dollars. You know, I'm about relationships. It's just a point that if you can if you're an influencer, if you have people who listen to you, you can make money in the world and I don't know about you. But Steve, I'm not comfortable, like leaving it up to the government or or any institutions or or anyone, really, except me to be able to make money, and I and you think about covid or you think about you know, these these black swan moments where you don't know what's going to happen. Well, if you're watching this and you're in, you're in deep water right now. I implore you to start building a platform, start building a brand, start building an email list and a user base, because eventually, if you want to, you can. You can monetize that, and you can use that as a way. Even if it's not monetizing, you can use it as a way to get publicity. You can use it as a way to get partnerships you can. I mean, so, um, so that's number one right? You're writing a book. It's a perfect way to get people's email. They're reading about you there reading about what you do. Give them a way to get in touch because Amazon is not going to give you the emails. Amazon is not going to give you anything, really. So you must put that in your book, put it in the front because people don't read all the way through to the end. A lot of people feel like that's like annoying, but it's not. Just put it up the front. You can also put it at the end. Um, that's number one. Number two is also put a direct link out to something out to a link to A to a site, right? And that could be people often think, Oh, I can't do that because I don't know what I'm doing yet. But just put something that links out to a site because then you can change that page and you can adapt it later, and you can even just do a simple redirect later to something else. So just having that that path baked into the book in text and writing and hyperlinks so that it's good there for the digital versions on Kindle. So someone just click it, you will be amazed. And, uh, gosh, can I give one more? 3rd, 3rd, 3rd tip is Do tie something free to it and that will get the email. You even more emails. So we have a free companion course with the Entrepreneur book, for example. Right? And so, the very beginning of the book, I just say, Hey, just grab our free course, right? But guess what they need In order to get the free course, they gotta give me something. You've got to give me their email. So now I just that book is just out there. No matter what I do, whether I'm on this show, I'm on my own stuff. That book is just They're just soaking people up and bringing them into our funnel. Um, so there you go. Some tips I love. I love them. But you asked basics. It goes back to the community, always back to that community.
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