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Emily explains what email compliance is, and what it covers. She also explains the things you can and cannot do when sending an email.
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Emily explains what email compliance is, and what it covers. She also explains the things you can and cannot do when sending an email.
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So there's all these compliance issues that go with this email stuff. You know, you tee up this beautiful email you spent all this time on there, you send it out, and the first one that replies is someone like, really just rebuking you for being so rude Has to send them an email. Yeah, exactly. Well, I mean, there's compliance issues, and then there's, like, user experience issues. So the United States, we have the Can span act, which, you know, is an FTC regulation that, um, of many things. Uh, and what it particularly pertains to for email marketers is that, um you know, you don't have to. Somebody doesn't have to explicitly give you permission to email them, um, but you are required by law to include a way for them to opt out. So usually that's an unsubscribe link. And almost every email service provider will require that of you, because again its compliance it's it's a regulation. Um, in Europe, they have g d p r, which requires explicit permission to market to somebody. So that means in the U. S. That means, um, any EU citizen, whether or not they are in the currently in the EU has to give you explicit permission. So where this, uh, comes into play is so that's the you know, that's the legal piece when you send people emails that, um, they don't they didn't sign up for right. So if you went out and found a list of emails, um, or bought one or scrape them from the Internet in some way, uh, just randomly sending somebody an email that's like, Hey, by this thing can be really off putting to somebody like Who are you? How do I know you? How did you get my information? And so, like, those sort of cold email campaigns have to be very strategic and focused around building the relationship. Otherwise, people are going to get upset.
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