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Episode 7 of 98

Built with Logic: how to use market research to establish the foundation for your brand

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station description Helping Food Entrepreneurs
Food Biz Wiz
Duration: 26:10
Join today's guest, Chelsea Rainey, of Culinistics as she educates us on how to create a packaged food business that is based on data rather than a gut reaction or a shot-in-the-dark guess about your category. Today we talk about using market research to get clear on these important areas of buildin
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Join today's guest, Chelsea Rainey, of Culinistics as she educates us on how to create a packaged food business that is based on data rather than a gut reaction or a shot-in-the-dark guess about your category. Today we talk about using market research to get clear on these important areas of building your business:   Crafting Your Brand & Product Line Identifying Your Customers & Their Needs Understanding Your Opportunity in the Market   Next, we talk through Chelsea’s three-step process for using data-based research and we discuss where you can find big data, and how to know if it’s reliable.   Click here for the full show notes, including all the resources for free data that Chelsea mentions in this episode, along with all her contact information to stay in touch.   This episode is supported by Quickbooks, my favorite accounting software for keeping MY data and financials organized! Use my link to save 50% off your first six months when you sign up for a new account.
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