Val Geisler is the founder and CEO (that's Chief Email Officer) of Fix My Churn. She focuses on email copywriting for DTC and SaaS companies to help them better retain their customers.
Upload Date: May 05, 2020
Val Geisler is the founder and CEO (that's Chief Email Officer) of Fix My Churn. She focuses on email copywriting for DTC and SaaS companies to help them better retain their customers. In this episode we talk about trading the corporate ladder for a spiral staircase, how her background in theatre and wedding planning prepared her for writing emails, imposter syndrome, and how believing that Everything is Figure-out-able has allowed her to create a successful online business.
my business and I want to get to X Place, and I need to figure out how to do that. Oh, it's like 80% my own problems. I mean, figuring out problems for clients is I've basically systemized my business so much and kind of product eyes what I dio that it's the problems for clients become really clear. Maybe in my first couple of clients, that balance was a little bit higher. But now that I work with a consistent client, type over and over, and I know the problems they're trying to solve and how we can get to the solution for me now. It's really about my own business and and like, how do we take this to the next level? Do we hire contractors or employees? Do we want to go to the next level? Do we wanna be a company of one? How do you do sales when the client work needs to get done? All those things are problems that are constantly in my brain. So yeah, I'd say it's way more