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Episode 202 of 204

202 - How I dealt with the copycats and came out on top, Monika Young, Monika the Label

Duration: 55:01
Monika Young is the founder and creative director of Monika the Label - a sustainable fashion brand inspired by 70s California and made in the UK. In this episode, Monika tells the story of how she set up and her brand, and what actions she took when she discovered her original designs and prints be
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Monika Young is the founder and creative director of Monika the Label - a sustainable fashion brand inspired by 70s California and made in the UK. In this episode, Monika tells the story of how she set up and her brand, and what actions she took when she discovered her original designs and prints being copied by fast fashion online retailers.    Discover: 04:12 How Monika's experience as a fashion buyer lead her to question the industry and pushed her to start her own clothing brand 11.21 How having supplier issues with her fabrics was actually a blessing in disguise 19.24 What slow fashion means to Monika 24.17 The reasons why Monika believes there are so many more benefits to UK manufacturing that offsets the additional cost 26.14 Why Monika makes sure she invests in the quality of her products 29:58 How Monika discovered her prints were being copied by large fashion brands 38:16 The amount of support Monika received through sharing her experience on social media 41.28 How Monika is dealing with the challenge of getting the copies taken down and how her brand has come out on top 45.13 Why Monika's opinion changes about whether consumers are more likely to purchase from brands with a purpose 50.00 The future plans for Monika the Label in order to work towards being more sustainable 52.11 How sticking to your values and staying true to yourself is Monika's one piece of advice to other brand owners More Monika the Label Monika the Label on Instagram Monika the Label website More Make it British Make it British website Manufacturing Made Easy -  Find out how you can work with Kate to build your British-made brand Join Make it British -  become a member of our community and promote your business in our directory or UK-made brands and manufacturers Make it British on Instagram
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