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Episode 71 of 187

Dr James Nobles (Pt2) - PA | Communication | Promotion

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station description The source of latest research findings in all things related to physical activity, ... read more
‎Physical Activity Researcher
Duration: 36:39
How to improve PA communications and promote PA effectively?Dr James Nobles is a pragmatic, multi-methodological researcher with particular interests and expertise in obesity (prevention and treatment), public health, and systems science. Since starting his research career and through various appoin
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How to improve PA communications and promote PA effectively?Dr James Nobles is a pragmatic, multi-methodological researcher with particular interests and expertise in obesity (prevention and treatment), public health, and systems science. Since starting his research career and through various appointments, he has developed strong working relationships within academia, local- and national- government, and the voluntary and community sector. His research aims to answer questions that are pertinent to both policy and practice, and aims to forge further working relationships with these stakeholders in the future. ---This podcast episode is sponsored by Fibion Inc. | The New Gold Standard for Sedentary Behaviour and Physical Activity MonitoringLearn more about Fibion: fibion.com/research---Timestamps:1:00 How to improve PA comms?4:00 People value social factors and feel good more than health benefits6:00 Who are the best disseminators of PA promotion info?12:30 How incidental PA should be communicated?15:00 Sport England and its branding in PA promotion18:00 Bristol recommendation for PA communications23:00 Should you promote long- or short-term benefits of PA?25:00 Where should PA recommendations threshold be?
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