Group 4 Created with Sketch.
Your changes have been saved

3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass

Share
station description Your one-stop shop for essential data visualization and presentation skills for dig... read more
The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers
Duration: 54:35
Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors.In the nineties, he co-founded a website traffic tracking and reporting software s
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of 3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass that people like
There are currently no snippets from 3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers
Playlists that 3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors.In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective.In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation.In This Episode, You'll Learn…How Aaron fell into the data world on accident, like many of us, and his early business endeavors.His views on the massive amount of data available and the real struggles companies are facing.How he sees data viz as an important part of the discovery process.His belief that the best insights come from a collaborative process and how his company ensures working together.The 3 What's that he learned from his mentor and how he uses those questions to thoroughly comb through data.How he keeps stakeholder mindset in the forefront of everything he does.Aaron's Upgrade:Power Tip: "Try to look at the data through the lens of the consumer of that data and consider how they will interpret it. And, title your slides with the conclusion you want people to come to."How to Keep Up with Aaron:TwitterLinkedInHero DigitalTo view the show notes & resources for this episode, visit LeaPica.com/042 .
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications
You must be signed in to view
your notifications. Please sign in
Edit Snippet
0 / 140
0 / 140

Tag Station

Type station name to add additional tags
*Station owners will be notified when you tag them