Group 4 Created with Sketch.
Your changes have been saved
Episode 15 of 104

15. 3 Steps for Building Your Brand Strategy with Katie Mleziva

Share
station description Helping Food Entrepreneurs
Food Biz Wiz
Duration: 40:29
On today’s episode, I welcome fellow food business consultant and podcaster, Katie Mleziva, to share her three steps for building your brand strategy.   In this episode, she shares what a brand strategy is, why it’s important for emerging food businesses to prioritize this work, and how to know if y
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of 15. 3 Steps for Building Your Brand Strategy with Katie Mleziva that people like
There are currently no snippets from 15. 3 Steps for Building Your Brand Strategy with Katie Mleziva.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for Food Biz Wiz
Playlists that 15. 3 Steps for Building Your Brand Strategy with Katie Mleziva appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
On today’s episode, I welcome fellow food business consultant and podcaster, Katie Mleziva, to share her three steps for building your brand strategy.   In this episode, she shares what a brand strategy is, why it’s important for emerging food businesses to prioritize this work, and how to know if you’re doing it successfully.   From there, she talks us through her three step process for building your brand strategy, based on her extensive experience working at Kraft, and her six years of consulting with emerging food brands.   After you listen, click here for the full episode notes, including more details on Katie’s steps, as well as links to her podcast, website, and free brand checkup workbook.   Finally, if this episode resonated with you, don’t forget to grab my retail roadmap, which outlines my nine steps to growing a brand that FLIES off the retail shelf. Click here to download it!
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications Mark all as read
    You currently have no notifications
    Edit Snippet
    0 / 140
    0 / 140