Group 4 Created with Sketch.

35: Ruby Raut: Co-Founder WUKA, on mission to promote sustainability

Share
station description Conversations with diverse speakers from across the world on issues of inequity & i... read more
The Elephant in the Room
Duration: 28:44
SHOWNOTESMy guest for the 35th episode of The Elephant in the Room podcast is Ruby Raut co-founder and CEO of WUKA. Founded in 2017, WUKA is a female-led start up, making the UK’s first ever reusable and leak-proof period wear. The business idea came to her while studying environmental science and l
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of 35: Ruby Raut: Co-Founder WUKA, on mission to promote sustainability that people like
There are currently no snippets from 35: Ruby Raut: Co-Founder WUKA, on mission to promote sustainability.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for The Elephant in the Room
Playlists that 35: Ruby Raut: Co-Founder WUKA, on mission to promote sustainability appears on.
Up Next
Full Description
Back to Top
SHOWNOTESMy guest for the 35th episode of The Elephant in the Room podcast is Ruby Raut co-founder and CEO of WUKA. Founded in 2017, WUKA is a female-led start up, making the UK’s first ever reusable and leak-proof period wear. The business idea came to her while studying environmental science and learning that 200,000 tonnes of tampons and pads end up in landfills in the UK. WUKA stands for Wake Up Kick Ass because the belief is that nothing should hold women back during their period. The mission is to make sustainable lifestyles accessible to everyone, because sustainability should not be a luxury, and periods are not a luxury. Ruby is also determined to break down the continuing stigma around periods.In this episode she speaks about growing up in Nepal, moving to the UK to find her purpose. Her journey to becoming an entrepreneur. We also spoke about 👉🏾 Challenges she faced starting a business as a women in a new country👉🏾 Period poverty in the UK👉🏾 Government support for sustainable and eco-friendly products 👉🏾'Axe the Period Pants Tax' a campaign calling on the UK Government to remove the unfair 20% VAT charge on period pantsListen to how this gutsy young women is on a mission to create a more sustainable world and empower women 👇🏾👇🏾👇🏾https://periodpants.org/Memorable passages from the podcast👉🏾 Thank you very much Sudha for having me, I mean, it's been quite a while since we spoke and it's been I think a long dream coming to the podcast. So yeah, I'm very, very excited to be here. 👉🏾 So I grew up in Nepal, very Eastern part of Nepal, it's almost like my home is very border to India. So now, and then I say to my friends, you know, like I used to walk to India. And also because we have the open border system. You don't need a passport or anything, So I walk and I'm like in India? So I was born up in the mountains. But later on my family moved to more like a Terai area, closer to India and I came to UK when I was 20. So majority of my life, I lived in Nepal. Family of five Mom, Dad and three sisters. So we didn't have any brothers in the house. So often my sister thought that I was the brother figure in the house. It's nice actually, I miss my sisters and it was really nice to grow up in a household where there was no discrimination between boys and girls. 👉🏾 It didn't. So, I came here. Like everybody comes to Western country or developed country, more finding an opportunity right? So that's what I did. Also, I think when you, are stuck in like the developing country like Nepal you are stuck with quite a lot of things that you actually don't agree with.And I almost flew away from there so that I can explore more about myself and who I am. I knew that being in a very slightly more conservative society I thought that I will never progress. So it was my escape coming to UK either for pursuing education, earning more money, looking for more opportunity, cultural diversity, those kind of things.👉🏾 It was total culture shock for me because I was the girl who I think handful saw any white person or any person of other colours, you know, other than my or people who are of different cultural background, like religion wise as well. I'd never seen anybody from Muslim community. Like Nepal is predominantly Hindu, you know? And Sikhs and Jews, like literally nobody. So it was quite a culture shock from that, and also like language and talking and being polite, something that I never do straight up, you know, like whatever you say, right down to the point, No please, No thank you. So it was a bit of a shock.👉🏾 Entrepreneurial journey. I think that was something that I always had a spark in me since I was very young. So I clearly remember, I think I was 11, 12 years old. And one of the person who was supposed to come and build the house, or carry the sand, or filter the sand so that they can use it for plaster didn't come.👉🏾 And I made this contract with my mother that if I work the whole Saturday or Sunday, my day off, 'will she pay me exactly what she would pay the other person.' And I was always like, conscious about that, kind of you k
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications
You must be signed in to view
your notifications. Please sign in
Edit Snippet
0 / 140
0 / 140

Tag a Station

Type station name to add additional tags
*Station owners will be notified when you tag them
Open this link in the Vurbl Mobile App for the full Vurbl experience.
Open in Vurbl mobile app
Continue to Vurbl website