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Episode 37 of 40

37 Starting a business in midlife with Colleen Kochannek

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An interview with midlife entrepreneur coach Colleen Kochannek on how to start a business in midlife and beyond. Colleen also very bravely opens up about coping with becoming a widow at 50. We talk about: Moving on from redundancy Insidious ageism in the workplace The difficulty of finding work in midlife and beyond Starting a business instead of getting a new job Older women make great entrepreneurs The skills we have that make us great business creators Identifying your unique skills – many that have come with age Not being afraid of technology Not making those digital dinosaur excuses Being a digital immigrant The joy of working out how to do something technical How working online can actually be reasonably easy nowadays The many places online where you can find affordable help Focus on your own zone of genius – hire out the rest Working out what your business could be when you have no idea Looking at the things you love, are good at and what people ask you to do Working out what you do not want to do Valuing home-maker skills as much as any others The first steps to building an online business The importance of validating your idea Testing out your idea on Facebook Building an email list of potential customers Working out what your minimal viable product is Learning about freebies/optins Becoming a widow at 50 Coping with losing your husband Finding a reason to look forward and creating a new life Taking responsibility for your domestic affairs How creating her business helped Colleen cope with grief Adapting to life being single And lots more!   You can find out more about Colleen: Website: Linkedin,Facebook,Twitter If you enjoyed this episode, please subscribe, share it and maybe leave a review on iTunes or wherever you’re listening. Find out how to leave a review here: You can find out more information and get the show notes to every episode at That’s also where you’ll find strategies, support and resources to help make your midlife magnificent. There’s a midlife wellness program, courses, midlife mentoring to help make the most of your next chapter and our online Members Club. If not now, when?