You may have heard of Amendment 171 in Europe. It aims to restrict plant-based dairy companies like Oatly immensely. They would not be able to call their product oat milk, or creamy or anything associated with conventional animal-based dairy. Possibly they wouldn’t even be able to package the produc
Publish Date: Jun 09, 2021
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You may have heard of Amendment 171 in Europe. It aims to restrict plant-based dairy companies like Oatly immensely. They would not be able to call their product oat milk, or creamy or anything associated with conventional animal-based dairy. Possibly they wouldn’t even be able to package the products the same way milk is packaged.
Between recording and launch of this episode the Amendment was dropped. - fortunately! Anyway, the alternative protein industry will have many more battles to face. It’s important for us to understand how legislature develops, is evaluated and how we can influence it. Thus, this episode can help us learn from the past to brace ourselves for the future.
You will hear from Ronja Bertholdt, the Head of Public Affairs of the European Vegetarian Union and former Political Outreach Officer for ProVeg International.
Due to a tech defect I sound like I recorded my audio with a toaster. Pardon me. But this is a short and information packed episode with lot’s of lessons. In next week’s episode we will contrast this with the legislation in the U.S.
Let’s jump right in.
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Thanks to our partners of this season
Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/
NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/