X
Group 4 Created with Sketch.
Your changes have been saved
Episode 47 of 51

IN DETAIL: more2 Founder & CEO Kevin McSpadden

Duration: 46:32
On this episode of the 'In Detail' podcast Lauretta Roberts, Editor in chief of TheIndustry.fashion takes a deep dive into the world of Marketing Science with Kevin McSpadden, founder and CEO of More2. Kevin’s early career ambition was to be a policeman but having given up on that idea he has s
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of IN DETAIL: more2 Founder & CEO Kevin McSpadden that people like
There are currently no snippets from IN DETAIL: more2 Founder & CEO Kevin McSpadden.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for TheIndustry.fashion Podcast: In Conversation
Playlists that IN DETAIL: more2 Founder & CEO Kevin McSpadden appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
On this episode of the 'In Detail' podcast Lauretta Roberts, Editor in chief of TheIndustry.fashion takes a deep dive into the world of Marketing Science with Kevin McSpadden, founder and CEO of More2. Kevin’s early career ambition was to be a policeman but having given up on that idea he has since made a career from investigating exactly which factors drive growth at retailers. Many retailers tuning in may be surprised to learn that they are measuring the wrong things (beware the traditional KPI of efficiency for example) or, drawing incorrect conclusions from data, which can prevent them from spotting growth opportunities. Kevin works with retailers at board level to get them focused on the right measures and actions that will ensure their future success. Typically, he shares his expertise at exclusive C-level teach-ins throughout the year, but today we’re getting an insight into the “secret sauce of success” that Kevin and his team at More2 have developed over the past 18 years.
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications Mark all as read
    You currently have no notifications
    Edit Snippet
    0 / 140
    0 / 140