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51: Why You Should Be Careful in Building Your Online Presence

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We have all heard the saying, “the truth is out there.” But as our lives move further and further into the digital age, it seems that “lies are becoming true” on the internet. We see this everywhere on social media, where people can share whatever they want without any accountability. 
This has led to businesses being afraid to put their content online for fear of being twisted or taken out of context. But by not having a strong online presence, businesses are missing out on a huge opportunity to connect with customers and create awareness about their brand. 
In this episode, we talk about how the internet has become a haven of lies becoming a truth. We also talk about why you should or should not be a shark in the business world. 
Sharks are known for their aggressiveness, resilience, and ruthlessness. They are always moving forward and constantly on the hunt for new opportunities. This can be extremely beneficial when it comes to achieving business success. 
However, sharks can also be viewed as cold-hearted and ruthless, making it difficult to form relationships and succeed in collaborative ventures. 
What To Listen For:

Helping employees to learn more (07:41)
How lies are becoming a truth on the internet (13:10) 
Verifying information you see online (20:00)
Spending time in the gray area (22:11)
Responding reviews to social media (26:00)
Giving people a reason to start(35:58)
Being a shark in the business (39:28)
Thinking outside the box (44:00)
Working behind the scenes (46:58)
Searching for the best in business (55:10)

What’s Grinding Our Gears
Sam: What we see on social media not only is not true but how quickly we can get sucked up in a vortex of made up ——  (14:10)
Take My Lunch Money
Joe: See’s Candies (55:15)
Sources Mentioned

Sale’s Won’t Save Your Business

The Apprentice 

Your Podcast Concierge

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