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Setting and Achieving SMART Goals

Duration: 35:51
Debbie Waines is the Advertising and Marketing Director at the John Elway Dealership Group. She started working in the automotive industry while in high school as a part-time receptionist and cashier for a car dealership on the weekends and evenings. She has been in the auto space for 36 years. Debb
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Debbie Waines is the Advertising and Marketing Director at the John Elway Dealership Group. She started working in the automotive industry while in high school as a part-time receptionist and cashier for a car dealership on the weekends and evenings. She has been in the auto space for 36 years. Debbie is also a transformational life coach. Over the years, she has helped many people realize their own potential and live happier lives. In this episode… Ten years ago, Debbie Waines learned about something life-changing: setting SMART goals. She learned of their importance not just in your personal life but also in your career. Since then, she has been leveraging this practice every day in her life, coaching and automotive work included. Debbie’s advice for car dealerships is to set SMART goals that will allow them to build the type of businesses they want. She also advises them to ensure that those goals are time-bound, so that each step in the process has a dedicated start and deadline to achieve them.  In this episode of the InsideAuto Podcast, co-hosts Ilana Shabtay and Aharon Horwitz are joined by Debbie Waines, the Advertising and Marketing Director at the John Elway Dealership Group, to discuss the benefits of setting and achieving SMART goals. Debbie also talks about her entry into the automotive space, her life coaching work, and how she helps people find their “why.”
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