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Episode 111 of 132

CEO Kurt Philip on Converting Customers For Your Online Business: The ROI Online Podcast Ep. 111

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
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Duration: 39:38
Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.Kurt is the Founder and C
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Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.Kurt is the Founder and CEO at Convertica, which takes conversion rate optimization (CRO) off your plate in a done-for-you approach. Their specialists allow you to maximize revenue from your current search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation, or eCommerce website. Kurt travels to speaking engagements and conferences around the world where he helps to further the science of CRO and exchanges emerging strategies with other industry leaders.Sometimes as business owners we believe that having a great website is going to magically get us more traffic and convert customers. But it’s actually a combination of many tools and strategies that will make your online business thrive and maximize your revenue.Among other things, Kurt and Steve discussed:Kurt and Convertica’s backstory What conversion rate optimization is, how to find your current conversion rate, and why it matters for your companyHow to stop focusing on making Google happy and start making your human customers happyExamples of good funnel processes The minimal amount of traffic your website needsHow working remotely changed Kurt’s business and its cultureHow Kurt would approach the conversion process for courses or teaching classesYou can learn more about Kurt here:Follow Kurt on LinkedInYou can learn more about Convertica here:https://convertica.org/Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
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I wonder of all the websites that are out there, what's the one little variable that they could based on? Your observation over the years is probably one little thing that would make a big difference, that they could immediately impact those that are listening to this podcast. What would that be? Jump on your mobile phone and try and complete up a process. For instance, buying an item on your side or signing up for something and see how that experience is for you on your own website on your phone. I think it will surprise a lot of people, you know. So, yeah, most websites we look at, that's what we start with is just like jump on your phone and see how the experiences while on your website on the Web site on your computer might be slick. You might have spent most of time because most people are editing their website, changing copy uploading images on their website on their desktop. Sorry, not on their phones. So spend some time on on your mobile and like see how it feels. And then, honestly, you can google one of the best 10 things to change now for conversions on your mobile and it will tell you and it's like, of course, why don't I think of this? Like I said, websites are designed on the computer websites updated on the computer. I don't think I've ever logged into WordPress on my phone to make a change because it's difficult. It's like it's easier than it used to be. Don't get me wrong, but its initial a really good type on your phone. You're not going to write a blog post on your phone. You're gonna jump on your computer and smash it out and then post it. So that's the reason for so that would be what I would say. It's not specifically an easy answer to say. Change this to buy now or add to cart on your your call to action button on your product page. But that's that's one. I just get on your mobile phone and spend 10 15 minutes clicking around your website, or even better, because you might have some blindness to your website. Get one of your friends or family to do it and see how long it takes them and listen to their frustrations. You know well, you're doing it and you might have some good fever
I think a lot of companies have been convinced in the past year that if they were resisting remote work or considering to be remote or wanting to avoid having to adapt to the new the new virtual world, they're they're thinking different now. What are some tips that you would what are like three good tips that you would convey to someone that's trying to struggle and and not only convince themselves but get established and make a good a good play on this? I think the biggest thing that a lot of people don't understand is just because you're in the US or just because they're in the UK and wages command a higher amount due to the local, the local salaries. It doesn't mean that someone in the Philippines or India or the Ukraine isn't exactly on par with their level of skill, their level of motivation, their level of like hustle, because from what I've seen, it's I find it's more true in the Philippines or Ukraine or India. They have more to. They don't have the government supporting them. They don't have these huge bailouts helping keep like they have to really grind and a lot of these guys working online are supporting 234 generations of their family because they managed to jump on board, you know, jump on board of the Internet wave when it when it hit, they didn't go to college. They just learned online, self learned on YouTube and and sort of just kept at it. And I think that's the biggest paradigm shift a lot of people are having. Is that just because you're paying someone 1000 2000, Um, in the Philippines or India, it doesn't mean that they're any less skilled than someone that commands 10 in the US They can. They can absolutely perform on par with with those type of people making that sort of salary is what I've. That's what I've seen to you.
I think a lot of people approach this the solution wrong. They're trying to manipulate the algorithms of search engines, the robots, and they're not focusing on the actual humans that are visiting their website and what's important to them. As far as the user experience, where do you? Where do you impact that? How do you get someone to change their way? They look at that from trying to make Google happy to trying to think about how humans are engaging with their website. Really, really simple. One is think about you've got an e commerce store and you're on your mobile phone and you're on a product page. You're ready to buy some socks. Some Christmas songs. You scroll down and you scroll down. You're not quite sure if these socks or what you want to purchase, but you keep scrolling down and you go. Okay, these are the socks I purchase. There's no add to cart button anywhere in sight because there was one add to cart button and it's all the way back up the top, and you've lost the customer because there's no way they can move forward. That's just one example. What we do is, we add a floating add to cart button at the bottom of a product page. It's always visible on mobile. Simple right, but it's right above the thumb at any point when your sales copy on your on your product page has converted them form. It's right there, and there's a great example. Another one is another. One is. We see it on tons of Shopify sites where they click at the car and his little animation that things and it shows us one item in the car, but it doesn't do anything. It doesn't tell the person at the bottom in the car. Click the car to go next, and there's just no, like the way to progress. There's no way to proceed to check out, and we just make it so it's like a three year old is on the website for every step. Next step we want them to take. We have it very clear in a color that's very stand that stands out a lot, and it's no question what you want them to be next. That's a a basic way that we look at it. It's like, what is your goal? And how is the easiest way for us to get get to that goal? So that's what we're always looking at.
So when we say conversion rate optimization, give us just a basic explanation of what that is. Yeah, So if you have 1000 people visiting your website and you want them to buy, buy one of your products or purchase one of the things on your website, we help to make the website function better function easier to get that goal completed. So you know you might. You might come to us and you make 20 sales for every 1000 visitors. Our job is to try and increase that across across much more data than 1000. But just we We have a bunch of techniques that we've had around 657 100 clients now run thousands and thousands of tests, so we have a lot of data on what works. And so when we get a client to come in, we test all these things out. We test a bunch of stuff that's worked in the past on on other clients site to see if that in fact works on a different site and creates more revenue and creates more sales and so on. But lot of the time people's websites just look like crap on mobile. So that's That's one of the quickest things we do. We go in and make sure it runs slick on mobile. Considering 60 70 even 80% of visitors come through or just on their mobile now because our phones are so powerful. But the websites are designed by developers on a desktop, so it's like this big disconnect.
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