X
Group 4 Created with Sketch.
Your changes have been saved
Episode 50 of 53

050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels

Duration: 59:25
Matthew Herrold is the Director of Marketing for Good Feels, a health and wellness cannabis brand, and the Founder of Headstash Marketing. In this episode we discuss the cannabis landscape in Massachusetts, what it’s been like building and operating cannabis brands, As well as branding; how to creat
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of 050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels that people like
There are currently no snippets from 050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for To Be Blunt: The Podcast for Cannabis Marketers
Playlists that 050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
Matthew Herrold is the Director of Marketing for Good Feels, a health and wellness cannabis brand, and the Founder of Headstash Marketing. In this episode we discuss the cannabis landscape in Massachusetts, what it’s been like building and operating cannabis brands, As well as branding; how to create Sentiment, and how to attract and build a loyal customer base. [00:01 – 15:40] Matthew Herrold Shares His Background         [15:41 – 27:25] Embracing Marketing From Both Ends of The Spectrum[27:24 – 37:38] Shayda and Matthew Discuss Branding 101     [37:39 – 44:48] Creating Connection Through Marketing, Changing Behaviours Through Emotions   [44:49 – 57:35] The Massachusetts Cannabis Industry; What The Cannabis Landscape Looks Like for Matthew    Matthew Herrold has 10+ years of experience inside startups and businesses just exiting their startup phase. Now in cannabis entering his 3rd year, he came from an established career in health and wellness businesses after starting his professional life working in several restaurants in startup mode. His focus has been on brand development, comprehensive marketing, business strategy, department building, strategic partnerships, sales and to amplify the leadership qualities in others. He is also a preventive health expert that knows how to internally market and leverage company wellness programs as brand assets and increase profits. Connect with Matthew on LinkedIn (@matthewherrold) or visit Headstash Marketing’s Website  Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Tweetable Quotes:“I want to see a sustainable industry that actually makes lives better.” - Matthew Herrold"The trend that I’ve seen throughout all marketing and all branding is getting really nitty-gritty with who you are.. and that requires a lot of introspection. But once you’re there it’s also about having the courage to present yourself as you are.”  - Matthew Herrold“Systems are how humans have created the most wondrous parts of our world… We don't lose authenticity through systems, what we want to do is protect it as we apply systems to it.” - Matthew Herrold    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications Mark all as read
    You currently have no notifications
    Edit Snippet
    0 / 140
    0 / 140