Danielle Evans is an art director and designer that uses real life objects to create pause in a fast paced, digital world. She pioneered Food Typography in 2013 and has worked with the LA Times, Disney, Target, TheGuardian, McDonald's, and more.
Upload Date: Apr 07, 2020
Danielle Evans is an art director and designer that uses real life objects to create pause in a fast paced, digital world. She pioneered Food Typography in 2013 and has worked with the LA Times, Disney, Target, TheGuardian, McDonald's, (RED) campaign, Wix, Aria, Kellogg, Frito Lays, Cadillac, Tesco, and PwC just to name a few. In this episode, we talk about earning a living, competition, and changing creative directions.
so right. That's a great question. And I feel like that's one that not all of us, almost none of us have answers. Thio. For a long time I always saw these. These two people in this tension is like, Well, I can eliminate the tension by just, um integrating. So I don't really have containers for myself. But then I started realizing, especially as you have things that go on in your personal life. If you're not somewhat compartmentalized, it bleeds through, and there will always be a measure of that. Like I went through in your death experience last year. I got divorced three years ago. I've had work trauma that came up this past year, and when you have these kind of really heavy things weighing on yourself as a person who works for yourself and also as a creative the world is demanding that you bare your soul. And there are points where I've been like I cannot bear my soul anymore because I'm gonna break. And so it's figuring out what parts of me can I give to my work and to other people that don't hurt things, that I just have wellsprings of that air constantly overflowing and in a lot of ways, teaching and sharing my inner thoughts. It tends to be very motivating or inspirational. Hate that word now or just effective for people. And so in that way I feel like I could be very comfortable with this happened to me. This is what I learned. This is how I'm applying this principle to my life, and I can live with that. But when it comes to, I wanna put my face on social media. I'm going thio be online all the time. I'm going to be telling you about these things that are up for purchase but also like through the lens of looking, vulnerable, inauthentic about having a slow week like that's not authentic to me. And I feel like putting myself out there as any kind of like celebrity or search or in search of status is not the kind of person I want to be. So I'm playing with this idea of being a little bit more private in my public professional forum while still being who I am