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Episode 95 of 132

[Special Episode] The Mindstate Marketing Hour #21 with Will Leach - The ROI Online Podcast Ep. 95

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The ROI Online Podcast
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Duration: 45:24
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally p
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In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
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to, you know, You know, in my book I talk about this. I went out side of town here to the It's the place where they had the, uh, Flint Corey's back in back in the day. But I remember at the top of a hill when they finally kind of taught you what to look for, you could see all the quarries, you know, they were covered up a little bit, but you can start to discern the quarries. But I made these connections on how that related with how we look at our business. And so as you're telling the story, I had that moment. I didn't know, But I talk about it in my book. That is really cool. Yeah, I bet we've all had these all moments, but just didn't use that moment to now say, Okay, now that I'm in this all moment, let me focus on my life. Let me focus on my business. So what I did was Here's here's what So I worked with this guy named Steve August Steve Steve August coaching. He's worked with me for a couple of years, and he did this retreat. It's called Disconnect Reconnect. So I fly out to Portland with other CEOs. It's a really small group of CEOs, and we fly to Portland and at the airport he meets us and we go and we change because we're going to go right into the woods. We're not going to stop it. Anything. We're gonna go out in the woods. He rented a house out in the woods out near the Columbia Gorge, beautiful part of our country out near Portland. And, um, we get to the airport and we change, and then we get out to the car and he goes, Okay, everybody, give me your phones and everyone takes their phone and we drop it into a sealed container and he says, Okay. And of course, for an emergency, you can get only for an emergency. But he basically gave us one cell phone over. That he holds in case are in case our family had to get a hold of us for some reason. Other than that, he's got it, He's got all that, and we immediately went out to the woods until small hike. But just to see, you know, we're all from different parts of the country, some from New York, Boston. I was kinda from the Dallas area and getting out into nature and seeing waterfalls and getting up the top of some of these mountains and looking down on the Columbia River Gorge and James just driving. But one thing we could do is we couldn't talk about business. We're not because we were like we didn't know each other. We're like, Well, what do you do? He told us Up front, we're at the car, he goes. You guys are going to be assigned new roles. Will. You're not a business owner at all. You're an author and that's all you are, and you don't tell anybody else about what you do the same thing with these other owners, which is really cool because you initially especially talking to the business. If you want to talk about your business and then that gets you back into the narrow thinking, he's like, No, we don't talk about business here at all. All we're gonna do for the first two days is expand thinking, and nature does. That's over the course of the first two days. We did hikes. We did white water rafting at nighttime. We would sit outside in the beautiful house and look at the night sky. Um, and he had a journal for us to reflect on things like basically, looking back, I didn't realize at the time. Looking back, the questions were basically trying to show me that I am just a small part of a much bigger universe. If I think about that and some things I want to do with my life, not my business, my life, and making the journal on some of these things and answer some of these questions, it kind of just after about I'm not. I'm not kidding you at first a little bit nerve wracking when you give up your phone, man, that's hard when you don't know what's going on with your business or whatever, it's hard by about 12 hours in. So that night I actually felt a Communist. At first, everyone's really didn't like it very much. Communist came and after two days I was sitting, drinking coffee, you know, on this beautiful deck for like an hour, without ever even thinking about work. And that's who does that, You know it is that's hard business owner, and it was a great great moment of disconnecting. Then what we did was on day three and four, we went to reconnect. So we did some activities as groups and other things. But basically the idea would be focused now. And now that you've seen the expansiveness and you brainstormed ideas about your life and your business, what could be? And that's when I started about mind State as a company. Back then, it was a book look that would feed money into, um, into trigger point my research company all of a sudden, because I thought no mind states a bigger idea. It's not a book that brings people into Trigger Point is an idea around small businesses and growing small businesses, using the power of the real science that the big guys get to use and not the small guys. And I was a small guy thinking, This is not right, that thinking, I don't think I don't know if I brought it would have been so. I was always focus on Trigger Point and driving that company not even think about the possibilities of building a brand new company called Mind State Group, which is now my passion. So we spent the last two days focused on how do you take this vision or creating a vision for mind? State Group, which I turned into, you know, this this kind of whole new training company and consulting company. But then Okay, then what are you going to do to go kind of make that real? And, you know, we didn't get to the brass tacks because that's real focus day to day stuff, but just understanding Where do you want mind? State Group to be five years from now. How many? How many small businesses you want to touch? How do you want to help them? Some of those big broad questions were being forced to think about. And how does that integrate into the person? I want to be the father, the husband, Spiritual, You know, that kind of stuff. And so it was a force. It was a forced way of reconnecting. And then we all got back to the airport. We jump back in the car four days, got back and got back to the airport, and all of a sudden the box gets opened, we pick up our phones, we turn them on, or, like, you know, what? I mean, you know, honestly, at about 1000 emails, but looking back, very few of them really meant anything. That's a whole other thing about it, right? So I would have 1000 emails that at least looked at and deleted or filed, and all of a sudden, almost 1000 emails had come to me in the last four days. I remember thinking none of them, really. Very few of them really mattered, like 17 or 18 of them really matter. The rest of them are just distractions, man. Things that I was supposed to read. But the world kept going. The company did find they didn't need me for four days. That's what I think. I got out of it and it just it changed my life. The best decision I've ever made. I mean, that's how I met you. Because of mind State Group. I've met in great small businesses. I've helped small business. I'm teaching at Texas A and M. Why mind State group? I mean, that's that's really why I was it was that one digital detox
if it worked for Bill Gates, Maybe it could work for my little business too, you know. You know, in my book, I talk about this. I went outside of town here to the It's the place where they had the, uh, Flint quarries back in back in the day. But I remember at the top of a hill when they finally kind of taught you what to look for, you could see all the quarries, you know, they were covered up a little bit, but you can start to discern the quarries. But I made these connections on how that related with how we look at our business. And so as you're telling the story, I had that moment. I didn't know, But I talk about it in my book. That is really cool. Yeah, I bet we've all had these all moments, but just didn't use that moment to now say, Okay, now that I'm in this all moment, let me focus on my life. Let me focus on my business. So what I did was Here's Here's what So I worked with this guy named Steve August Steve. Steve August coaching. He's worked with me for a couple of years, and he did this retreat. It's called Disconnect Reconnect. So I fly out to Portland with other CEOs. It's a really small group of CEOs, and we fly to Portland and at the airport he meets us and we go and we change because we're going to go right into the woods. We're not going to stop it. Anything. We're gonna go out in the woods. He rented a house out in the woods out near the Columbia Gorge, beautiful part of our country, out near Portland. And, um, we get to the airport and we change. And then we get out to the car and he goes, Okay, everybody, give me your phones and everyone takes their phone and we drop it into a sealed container and he says, Okay. And of course, for an emergency, you can get only for an emergency. But he basically gave us one cell phone over. That he holds in case are in case our family had to get a hold of us for some reason. Other than that, he's got it, He's got all that, and we immediately went out to the woods until small hike. But just to see, You know, we're all from different parts of the country, some from New York, Boston. I was kinda from the Dallas area and getting out into nature and seeing waterfalls and getting up the top of some of these mountains and looking down on the Columbia River Gorge and James just driving. But one thing we couldn't do is we couldn't talk about business. We're not because we're like we didn't know each other. We're like, Well, what do you do? He told us up front, we're at the car, he goes, You guys are going to be assigned new roles. Will. You're not a business owner at all. You're an author, and that's all you are. And you don't tell anybody else about what you do the same thing with these other owners, which is really cool because you initially especially talking to the business. If you want to talk about your business and then that gets you back into the narrow thinking, he's like, No, we don't talk about business here at all. All we're gonna do for the first two days is expand thinking, and nature does. That's over the course of the first two days we did hikes. We did white water rafting at nighttime. We would sit outside in the beautiful house and look at the night sky. Um, and he had a journal for us to reflect on things like basically, looking back, I didn't realize at the time looking back, the questions were basically trying to show me that I'm just a small part of a much bigger universe. If I think about that and some things I want to do with my life, not my business, my life, and making the journal on some of these things and answer some of these questions, it kind of just after about I'm like, I'm not kidding you at first a little bit nerve wracking when you give up your phone, man, that's hard when you don't know what's going on with your business or whatever, it's hard by about 12 hours in. So that night I actually felt a Communist. At first, everyone's really didn't like it very much. Communist came and after two days I was sitting drinking coffee, you know, on this beautiful deck for like an hour, without ever even thinking about work. And that's who does that, you know it is. That's hard business owner. And it was a great, great moment of disconnecting. Then what we did was on day three and four, we went to reconnect, so we did some activities as groups and other things. But basically the idea would be focused now. And now that you've seen the expansiveness and you brainstormed ideas about your life and your business, what could be? And that's when I started about mind State as a company. Back then, it was a book look that would feed money into, um, into trigger point my research company all of a sudden, because I thought no mind states a bigger idea. It's not a book that brings people into Trigger Point is an idea around small businesses and growing small businesses, using the power of the real science that the big guys get to use and not the small guys. And I was a small guy thinking This is not right, that thinking, I don't think I don't know if I brought it would have been so. I was always focused on Trigger Point and driving that company not even think about the possibilities of building a brand new company called mind State group, which is now my passion. So we spent the last two days focused on How do you take this vision or creating a vision for mind State Group, which I turned into, you know, this this kind of whole new training company and consulting company. But then Okay, then what are you going to do to go kind of make that real? And, you know, we can get to the brass tacks because that's real focus day to day stuff, but just understanding Where do you want mind? State Group to be five years from now. How many? How many small businesses you want to touch? How do you want to help them? Some of those big broad questions were being forced to think about. And how does that integrate into the person? I want to be the father, the husband, Spiritual, You know, that kind of stuff. And so it was a force. It was a forced way of reconnecting. And then we all got back to the airport. We jump back in the car four days, got back and got back to the airport. And all of a sudden the box gets opened, we pick up our phones. We turn them on or like you know what I mean. You know, honestly, at about 1000 emails, but looking back, very few of them really meant anything. That's a whole other thing about it, right? So I would have 1000 emails that at least looked at and deleted or filed, and all of a sudden, almost 1000 emails had come to me in the last four days. I remember thinking none of them, really. Very few of them really mattered, like 17 or 18 of them really matter. The rest of them are just distractions, man. Things that I was supposed to read. But the world kept going. The company did find they didn't need me for four days. That's what I think. I got out of it and it just it changed my life. The best decision I've ever made. I mean, that's how I met you. Because of mind State Group. I've met in great small businesses. I've helped small business. I'm teaching at Texas A and M. Why mind State group? I mean, that's that's really why I was it was that one digital detox
mhm back in back in the day. But I remember at the top of a hill when they finally kind of taught you what to look for, you could see all the quarries, you know, they were covered up a little bit, But you can start to discern the quarries. But I made these connections on how that related with how we look at our business. And so as you're telling the story, I had that moment. I didn't know. But I talk about it in my book. That is really cool. Yeah, I bet we've all had these all moments, but just didn't use that moment to now say, Okay, now that I'm in this all moment, let me focus on my life. Let me focus on my business. So what I did was here's here's what So I worked with this guy named Steve August Steve Steve August coaching. He's worked with me for a couple of years, and he did this retreat. It's called Disconnect Reconnect, so I fly out to Portland with other CEOs. It's a really small group of CEOs, and we fly to Portland and at the airport he meets us and we go and we change because we're going to go right into the woods. We're not going to stop it. Anything. We're gonna go out in the woods. He rented a house out in the woods out near the Columbia Gorge, beautiful part of our country out near Portland. And, um, we get to the airport and we change, and then we get out to the car and he goes, Okay, everybody, give me your phones and everyone takes their phone and we drop it into a sealed container and he says, Okay. And of course, for an emergency, you can get only for an emergency. But he basically gave us one cell phone number that he holds in case are in case our family had to get a hold of us for some reason. Other than that, he's got it, He's got all that. And we immediately went out to the woods until small hike. But just to see, you know, we're all from different parts of the country, some from New York, Boston. I was kind of from the Dallas area and getting out into nature and seeing waterfalls and getting up the top of some of these mountains and looking down on the Columbia River Gorge and James just driving. But one thing we couldn't do is we couldn't talk about business. We're not because we're like we didn't know each other. We're like, Well, what do you do? He told us up front, we're at the car, he goes, You guys are going to be assigned new roles. Will. You're not a business owner at all. You're an author and that's all you are. And you don't tell anybody else about what you do the same thing with these other owners, which is really cool because you initially especially talking to the business. If you want to talk about your business and then that gets you back into the narrow thinking, he's like, No, we don't talk about business here at all. All we're gonna do for the first two days is expand thinking, and nature does. That's over the course of the first two days. We did hikes. We did white water rafting. At nighttime, we would sit outside in the beautiful house and look at the night sky. Um, and he had a journal for us to reflect on things like basically, looking back, I didn't realize at the time, looking back, the questions were basically trying to show me that I'm just a small part of a much bigger universe. If I think about that and some things I want to do with my life, not my business, my life, and making the journal on some of these things and answer some of these questions, it kind of just after about. I'm like, I'm not kidding you at first a little bit nerve wracking when you give up your phone, man, that's hard when you don't know what's going on with your business or whatever, it's hard by about 12 hours in. So that night I actually felt a Communist. At first, everyone's really didn't like it very much. Communist came and after two days I was sitting, drinking coffee, you know, on this beautiful deck for like an hour, without ever even thinking about work. And that's who does that, you know it is that's hard business owner, and it was a great, great moment of disconnecting. Then what we did was on day three and four, we went to reconnect, so we did some activities as groups and other things, but basically the idea would be focused now. And now that you've seen the expansiveness and you brainstormed ideas about your life and your business, what could be? And that's when I started about mind State as a company. Back then, it was a book look that would feed money into, um, into trigger point my research company all of a sudden, because I thought no mind states a bigger idea. It's not a book that brings people into Trigger Point is an idea around small businesses and growing small businesses, using the power of the April science that the big guys get to use and not the small guys. And I was a small guy thinking, This is not right, that thinking, I don't think I don't know how broad I would have been. So I was always focused on Trigger Point and driving that company not even think about the possibilities of building a brand new company called Mind State Group, which is now my passion. So we spent the last two days focused on How do you take this vision or creating a vision for mind State group, which I turned into, You know, this this kind of whole new training company and consulting company. But then, Okay, then what are you going to do to go? Kind of make that real. And, you know, we can get to the brass tacks because that's real focus day to day stuff, but just understanding Where do you want mind? State Group to be five years from now. How many? How many small businesses you want to touch? How do you want to help them? Some of those big broad questions were being forced to think about. And how does that integrate into the person? I want to be the father, the husband, Spiritual, You know, that kind of stuff. And so it was a force. It was a forced way of reconnecting. And then we all got back to the airport. We jump back in the car four days, got back and got back to the airport, and all of a sudden the box gets opened, we pick up our phones, we turn them on or, like, you know what I mean. You know, honestly, at about 1000 emails, but looking back, very few of them really meant anything. That's a whole other thing about it, right? So I would have 1000 emails that at least looked at and deleted or filed, and all of a sudden, almost 1000 emails had come to me in the last four days. I remember thinking none of them, really. Very few of them really mattered, like 17 or 18 of them really matter. The rest of them are just distractions, man, things that I was supposed to read. But the world kept going. The company did find they didn't need me for four days. That's what I think. I got out of it and it just it changed my life, the best decision I've ever made. I mean, that's how I met you because of mind State Group. I've met in great small businesses. I've helped small business. I'm teaching at Texas A and M. Why mind State group? I mean, that's that's really why I was it was that one digital
rumination. That's like this big thing that you fight against is you got to win the battle in your head first before you progress. But if you're having all these distractions, you're not helping yourself, and that's sending you on a rumination or sitting in mulling the wrong things over and over and over. So So I hear you say that the secret is to get back to nature. We find ourselves right now and in this no time of the pandemic or whatever, we want to call this where we've done probably a lot more rumination because we're alone more than we were before. I don't know, but yeah, and so how nice to hear. Maybe the secret that we could be applying that would help pull us out of this funk. This change this thing that we're all having to learn how to deal with this new status quo. That's right. So, you know, I'm sure for years you've heard the same thing. Oh, go take a walk, go take a hike And I didn't know if it was really based in science. It's just like people think, you know, it's like it's like people tell you to do yoga like Okay, you know, maybe it works for you. Whatever. Well, there's actually science behind the impact of nature and how it impacts your creativity and your ability to think about the long term parts of your business. So there was some research at the University of Houston a couple of years ago. Um, and it was It was in the general marketing research, and it was done by an assistant professor, Melanie. Here's what she did she studies on and on. And I'm not familiar, really? With all but imagine are these moments when you have all these different emotions that are coming together and it creates this moment in time where everything kind of slows down and everything feels very clear and big, So it could be something like when you see your child born, I'm sure there's this moment of awe. Or let's say, if you're at the top of a huge mountain or you're looking at the Grand Canyon, you have a moment of awe. So she studies. All right, so here's what she did really cool study. She wanted to understand. If having a moment of awe could increase people's ability to think strategically desire to learn and be creative. So here's what she did. She went out to the Alps and she recruited a whole bunch of different people, and she asked people to at the bottom of the Alps, they're all inside of a room with no windows. And she said, Hey, I want you to go ahead and select between you just picking up. We're about to do some work. So do you want to get some trail mix? And what she did she had some trail mix was sitting in packages and other amounts of trail mix. You can make your own so right you can be more creative if you made the ones you know on your own, or you just pick whatever somebody already made for you, the manufacturer. So she found that she had those people on the bottom of the Alps. Most people chose the prepackaged, the prepackaged trail mix. She then took people up in a gondola and then at the top of the Alps. She then had this great moment of all. She made sure everyone had this big, great most of all that she looked around. It was looking around, and then she had the same task. Do you guys want to create some trail mix, or do you want to buy or have this prepackaged trail mix different people right? When there's a moment of all in nature, people always or almost always chose to go make their own trail mix. Not only that is when she asked them, Do you want to learn more about what's going on up here in the Alps? More people are likely to say yes, I want to learn more about this so they are more open to education. They're more likely to be more creative and more open to long term thinking. So nature in itself, the vastness and the big, the power of nature, especially in a moment of awe and how that makes you reflect on your part in a much broader world gives you perspective on your life and your business that otherwise may be really difficult if you're in a confined space or your digitally distracted. That's why I think nature is so important. Um, and I felt this firsthand when I did my detach, and I'm not environmentalist guys like I like city, so I didn't really believe it until I actually did it. And once I did it, um, it was a structured process. I was like, Yeah, after about a day and a half, and I'll tell you how that worked out. I was I was kind of looked like, Yeah, I get why nature matters as it relates to getting your thinking. If you guys didn't know it, I don't know if you know this, Um, Bill Gates, you know any study on Bill Gates? Bill Gates has been doing this since he was just, I think, just after he got married, but basically does these detox, where he goes out by himself, into the woods, into a cab. And I'm sure there's lots of security around there and he just reads no electronics, and he does it for a week. But it was he called it something. But you guys know Bill Gates. He's done it back back in the days when he was CEO of Microsoft and he just got away. Why? Because it forced him to not think about Microsoft. He was thinking 2030 years out. And so, looking back on that, I'm like, if it worked for Bill Gates, maybe it could work for my little business too, you know,
life rumination. That's like this big thing that you fight against is you got to win the battle in your head first before you progress. But if you're having all these distractions, you're not helping yourself. And that's sending you on a on a rumination or sitting in mulling the wrong things over and over and over. So So I hear you say that the secret is to get back to nature. We find ourselves right now and in this no time of the pandemic or whatever, we want to call this where we've done probably a lot more rumination because we're alone more than we were before. I don't know, but yeah, and so how nice to hear. Maybe the secret that we could be applying that would help pull us out of this funk. This change this thing that we're all having to learn how to deal with this new status quo. That's right. So, you know, I'm sure for years you've heard the same thing. Oh, go take a walk, go take a hike And I didn't know if it was really based in science. It's just like people think, you know, it's like it's like people tell you to do yoga like Okay, you know, maybe it works for you. Whatever. Well, there's actually science behind the impact of nature and how it impacts your creativity and your ability to think about the long term parts of your business. So there was some research at the University of Houston a couple of years ago. Um, and it was It was in the Journal of Marketing Research, and it was done by an assistant professor, Melanie. Here's what she did she studies on and on. And I'm not familiar, really? With all but imagine are these moments when you have all these different emotions that are coming together and it creates this moment in time where everything kind of slows down and everything feels very clear and big, So it could be something like when you see your child born, I'm sure there's this moment of awe. Or let's say, if you're at the top of a huge mountain or you're looking at the Grand Canyon, you have a moment of awe. So she studies. All right, so here's what she did really cool study. She wanted to understand if having a moment of awe could increase people's ability to think strategically, desire to learn and be creative. So here's what she did. She went out to the Alps and she recruited a whole bunch of different people, and she asked people to at the bottom of the Alps, they're all inside of a room with no windows. And she said, Hey, I want you to go ahead and select between you just picking up, you know, we're about to do some work. So do you want to get some trail mix? And what she did she had some trail mix was sitting in packages and other amounts of trail mix. You can make your own so right you can be more creative if you made the ones you know on your own, or you just pick whatever somebody already made for you, the manufacturer. So she found that she had those people on the bottom of the Alps. Most people chose the prepackaged, the prepackaged trail mix. She then took people up in a gondola and then at the top of the Alps. She then had this great moment of awe. She made sure everyone had this big, great most of all, that she looked around it was looking around, and then she had the same task. Do you guys want to create some trail mix, or do you want to buy or have this prepackaged trail mix different people right? When there's a moment of all in nature, people always or almost always chose to go make their own trail mix. Not only that is when she asked them, Do you want to learn more about what's going on up here in the Alps? More people are likely to say yes, I want to learn more about this so they are more open to education. They're more likely to be more creative and more open to long term thinking. So nature in itself, the vastness and the big, the power of nature, especially in a moment of awe and how that makes you reflect on your part in a much broader world gives you perspective on your life and your business that otherwise may be really difficult if you're in a confined space or your digitally distracted. That's why I think nature is so important. Um, and I felt this firsthand when I did my detach, and I'm not environmentalist guys like I like city so I didn't really believe it until I actually did it. And once I did it, um, it was a structured process. I was like, Yeah, after about a day and a half, and I'll tell you how that worked out. I was I was kind of looked like, Yeah, I get why nature matters as it relates to getting your thinking. If you guys didn't know it, I don't know if you know this, Um, Bill Gates, you know any study of Bill Gates? Bill Gates has been doing this since he was just, I think, just after he got married. But he does these detox where he goes out by himself, into the woods, into a cab. And I'm sure there's lots of security around there and he just reads no electronics, and he does it for a week. But it was he called it something. But you guys know Bill Gates. He's done it back back in the days when he was CEO of Microsoft and he just got away. Why? Because it forced him to not think about Microsoft. He was thinking 2030 years out. And so, looking back on that, I'm like, if it worked for Bill Gates, maybe it could work for my little business too, you know,
So I think that many of us, you know, we get, we get a business going and we have some winds and these things fall into our lap. And we haven't really sat down and done a very deliberate path that we want to go because we're not sure. Yeah, And so this happened at a point where you didn't have a real defined path. You hadn't sat down and really gone through the planning strategy, identification, etcetera because you hadn't done this detoxing thing. There were a lot of distractions keeping you from this process. Yeah, and not only that, Steve. So research will tell you that when you are constantly stressed, let's just call it. I would I would suggest to you that the more distractions you have in your life you know, the more the more things going on, the more times you looking at social media, the more kind of input that's hitting you that leads to stress stress in your life, research tells you, leads to for a lot of people. It's correlated anyways with rumination, meaning that the more stressed you are, the more likely you are as a person. As a business owner, to start thinking about negative parts of yourself. So when you're stressed out, you actually you have greater senses of rumination. And when you're ruminating, you start blaming yourself for things that are not We're not under your control. So when you have higher rumination, then of course, you begin to increase mental illness. Actually, you know when when people have constantly negative thoughts about themselves, it actually creates greater anxiety. It increases, um, depression, things like that. So it's kind of like a weird cycle, and you gotta catch. You gotta make sure you don't catch yourself into that. So just from the distraction and you think yourself No, no, I'm just checking my Facebook. And, you know, I just came out of research. No lie, Steve. I just came out of research last week and we were just as a just a standard question. Tell me about how many hours you on social media and I'm not kidding you. And maybe this feels very normal to most people out there. Most people were saying there on social media, not TV, just social media, some some some amount on the average 25 hours a week, 20 hours a week, I would have thought that, but that and there was a lot of people felt bad about other people are like, No. Now maybe that's your entertainment, but imagine the amount of distraction. You have a social media, you go down these, you know, you watch, you get something and you go into Facebook or you go into, um, instagram or whatever, and then you go down these rabbit holes and all that stress is actually creating stress in your life.
So Howard's give us some ways that we would recognize. Maybe we're not thinking about how distraction is killing the vision for our business. Yeah, you know, I think that that's a That's a That's a hard question, right? Because the problem with this stuff is so there's this cognitive bias out there called hyperbolic discounting. But for you guys, just imagine this. We tend to value things more in the present than we do in the future, meaning That's why when you win the lottery, so many people go. I want my money right now. Why? Because the value of a big lumps of money now feels more immediate. The rewards are immediate versus in the future. So you are designed to focus more on the immediate needs. You just are, So it's very difficult to know whether or not you need to focus on the on the external. Um, what it was for me was like I said, a random moment that happened happening, so I didn't recognize that I was doing that, but so it wasn't until I almost made a big mistake. I think for you and and thinking about it is you got to do something to where you are putting something in your calendar or some amount of time somewhere in your calendar that says Focus on goals Now I do things on Sunday night. They look at my weekly goals for sure, but I don't think that's really what we're even talking about, either right? But at least when I look at my goals, I can also see my one year goals, and that's my personal goals as well as my business goals. But I don't know if many people will really recognize it because you are designed not to. Your mind is designed to focus on the immediate and and even if you do focus on the long term, the value The emotions are often in the short term because those are you can feel those you can feel a check coming in. You can't feel how your life is going to be 10 years from now, so that that's why it makes it so difficult. Unfortunately,
routine. So Howard's give us some ways that we would recognize. Maybe we're not thinking about how distraction is killing the vision for our business. Yeah, you know, I think that that's a That's a That's a hard question, right? Because the problem with this stuff is so there's this cognitive bias out there called hyperbolic discounting. But for you guys, just imagine this. We tend to value things more in the present than we do in the future, meaning That's why when you win the lottery, so many people go. I want my money right now. Why? Because the value of a big lumps of money now feels more immediate. The rewards are immediate versus in the future. So you are designed to focus more on the immediate needs. You just are, So it's very difficult to know whether or not you need to focus on the on the external. Um, what it was for me was like I said, a random moment that happened happening, so I didn't recognize that I was doing that, but so it wasn't until I almost made a big mistake. I think for you and and thinking about it is you got to do something to where you are putting something in your calendar or some amount of time somewhere in your calendar that says Focus on goals Now I do things on Sunday night. They look at my weekly goals for sure, but I don't think that's really what we're even talking about, either right? But at least when I look at my goals, I can also see my one year goals, and that's my personal goals as well as my business goals. But I don't know if many people will really recognize it because you are designed not to. Your mind is designed to focus on the immediate and and even if you do focus on the long term, the value The emotions are often in the short term because those are you can feel those you can feel a check coming in. You can't feel how your life is going to be 10 years from now, so that that's why it makes it so difficult. Unfortunately,
Well, what What inspired you that made this the topic of today's when we could have talked about so many different things. Was something going on personally that convicted you, You needed to detox. You know what it was? It kind of was. And what it was was I had a Facebook, wouldn't get these memories, you know, on Facebook, these memories pop up and a memory came up where I was in Paris, France, And in that memory, it reminded me I don't know if you knew this. I was very close to selling my company to a French based firm a couple of years ago. And I'll tell you, you know, basically the high level story on that, um was that it wasn't I was very close to selling. And with that, I would have sold the content and the rights to mind state the book, everything. And at the time, I was really excited about it. It wasn't just for the money. I mean, I love the group great Crump company, but it was through this experience of, um just before I signed the paperwork, like something, he brought me out to France with the with the family. They wined and dined us. We were getting close to everything. And after all the due diligence, everything else. I was very close to signing paperwork, probably two weeks away, And, uh, it was going to change my life, right? Changed my life. You know how that is? And of all people, my lawyer, my lawyer, you know, lawyers are, But my lawyer actually said Will, I didn't know. I didn't know you really wanted to do this, like, kind of what he basically said. Are you sure you want to do this? So he stopped things because I think you should take a weekend because he looked at the contract, the real details. So no longer was it kind of just a letter. It was more of the details. And through that process, I realized that I was very clouded in my thinking. I was very, very short sighted. And it was this idea of Oh, my gosh. And I backed out, right? So I have the company. So I backed out, and it was through that experience that I remember thinking I've got to I've got to start thinking about the long term 10, 15, 20 year horizon versus the three years that I was thinking about in terms of getting a nice payout, but also these things I really wanted to accomplish with this new company. And it was I was close to losing everything. You know, the things that I'm passionate about, my life as a father. I was me traveling the world a lot more 40 employees all of a sudden, big, big responsibilities. And, um and I was about to give up all the things that I love in life around my business, my own business. And it was through that thing I said, Man, I've got to do something different. And then I was introduced by my business coach to a digital detox and that in many ways, and I'll tell you about this biggest decision I ever made with that after coming out of a digital detox. But when he described that, I thought, You know what? I need long term visioning and I need to I need to I need to have a structured approach of doing and not just sitting down and go Okay. From 1995 on this day, I'm going to think strategically, You know what I'll do that as small business owners. I need something bigger than that. And that's what a digital detox does for you. So you were recognizing that distraction was clouding your vision. But it's like there's we all go through this, we have to make decisions. And so you're saying that by backing out for a little bit and helped you to get clarity What? What? What? You envisioned something that made you interested. And then you realize that it wasn't what you were envisioning. What what happened? Yeah, so, you know, just think of it this way, right? And research tells you that you make about 35,000 decisions on every day. Now that's collective decisions. And, you know, I know that there's some work out of Cornell that says you've made over 225. This is just on food. So if you're a small business owner, imagine all the short term decisions you're making every single day because you're so distracted because you're so into the day to day that forces you to only focus on those things you can control today, and it just it just narrows your focus on short term. Whether That's one week, one month, one year for me, maybe whatever. So when that whole thing happened to me, where it was because I was so ingrained into the proposition at hand which was selling the company and becoming part of a bigger company and all that kind of stuff that it when it when it basically came to mind that my lawyer of all people were not close, I mean, he just he just kind of knew me a little bit. He just said, Are you sure you want to do this? Because I didn't think this was the type of guy you were. You know, he was talking about the number of hours in the travel that scared me, Steve, because I thought, man, I didn't see it myself. My wife, she wasn't saying anything about it, but she kind of had concerns. But I kept telling her I was gonna We're gonna be so much better off in a couple of years. I get to live with my new fantasy, my new life, everything else. And it was my lawyer. And when that happened, when somebody who I barely knew basically forced me to stop and think about who I am as a person. That's when it scared me. And that's why I said, I need to do something more than just visioning sessions every so often that you know the books will tell you to go off and do you know, so that that really was the impetus of at least trying to figure out How do I make this more of a habit in my life? And that's why I talked to my business coach, Steve August, and he introduced me to this idea of going digital detoxing and making that part of your kind of daily or maybe, you know, at least certainly your monthly routine.
so Well, what What inspired you that made this the topic of today's when we could have talked about so many different things. Was something going on personally that convicted you? You needed to detox. You know what it was? It kind of was. And what it was was I had a Facebook. When you get these memories, you know, on Facebook, these memories pop up and a memory came up where I was in Paris, France, And in that memory, it reminded me I don't know if you knew this. I was very close to selling my company to a French based firm a couple of years ago. And I'll tell you, you know, basically the high level story on that, um was that it wasn't I was very close to selling. And with that, I would have sold the content and the rights to mind state the book, everything. And at the time, I was really excited about it. It wasn't just for the money. I mean, I love the group great Crump company, but it was through this experience of, um just before I signed the paperwork, like so he brought me out to France with the with the family. They wined and dined us. We were getting close to everything. And after all the due diligence, everything else. I was very close to signing paperwork, probably two weeks away, And, uh, it was gonna change my life, right? Changed my life. You know how that is? And of all people, my lawyer, my lawyer, you know, lawyers are, But my lawyer actually said Will, I didn't know. I didn't know you really wanted to do this, like, kind of what he basically said. Are you sure you want to do this? So he stopped things because I think you should take a weekend because he looked at the contract, the real details. So no longer was it kind of just a letter. It was more of the details. And through that process, I realized that I was very clouded in my thinking. I was very, very short sighted. And it was this idea of Oh, my gosh. And I backed out, right? So I have the company. So I backed out, and it was through that experience that I remember thinking I've got to I've got to start thinking about the long term 10 15, 20 year horizon versus the three years that I was thinking about in terms of getting a nice payout, but also these things I really wanted to accomplish with this new company. And it was I was close to losing everything. You know, the things that I'm passionate about, my life as a father. I was me traveling the world a lot more 40 employees all of a sudden, big, big responsibilities. And, um and I was about to give up all the things that I love in life around my business, my own business. And it was through that thing I said, Man, I've got to do something different. And then I was introduced by my business coach to a digital detox and that in many ways, and I'll tell you about this biggest decision ever made with that after coming out of a digital detox. But when he described that, I thought, You know what? I need long term visioning and I need to I need to I need to have a structured approach of doing and not just sitting down and go Okay, from 1995 on this day, I'm going to think strategically anyway, I'll do that as small business owners, I need something bigger than that. And that's what a digital detox does for you. So you were recognizing that distraction was clouding your vision. But it's like there's we all go through this, we have to make decisions. And so you're saying that by backing out for a little bit and helped you to get clarity What? What? What? You envisioned something that made you interested. And then you realize that it wasn't what you were envisioning. What what happened? Yeah, so, you know, just think of it this way, right? And research tells you that you make about 35,000 decisions on every day. Now that's collective decisions. And, you know, I know that there's some work out of Cornell that says you've made over 225. This is just on food. So if you're a small business owner, imagine all the short term decisions you're making every single day because you're so distracted because you're so into the day to day that forces you to only focus on those things you can control today, and it just it just narrows your focus on short term. Whether that's one week, one month, one year for me, maybe whatever. So when that whole thing happened to me where it was because I was so ingrained into the proposition at hand which was selling the company and becoming part of a bigger company and all that kind of stuff that it when it when it basically came to mind that my lawyer of all people were not closed, I mean, he just he just kind of knew me a little bit and just said, Are you sure you want to do this? Because I didn't think this was the type of guy you were. You know, he was talking about the number of hours in the travel that scared me, Steve, because I thought, man, I didn't see it myself. My wife, she wasn't saying anything about it, but she kind of had concerns. But I kept telling her I was gonna We're gonna be so much better off in a couple of years. I get to live with my new fantasy, my new life, everything else. And it was my lawyer. And when that happened, when somebody who I barely knew basically forced me to stop and think about who I am as a person. That's when it scared me. And that's why I said, I need to do something more than just visioning sessions every so often that you know the books will tell you to go off and do you know, so that that really was the impetus of at least trying to figure out How do I make this more of a habit in my life? And that's why I talked to my business coach, Steve August, and he introduced me to this idea of going digital detoxing in making that part of your kind of daily or maybe, you know, at least certainly your monthly.
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