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Episode 25 of 43

Alex Low on leveraging LinkedIn to build your brand

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station description Fringe Legal provides snackable bites on innovation, transformation, and knowledge ... read more
‎Fringe Legal
Duration: 29:59
Alex Low is an expert in helping businesses implement and adopt marketing and sales strategies. He regularly speaks to experts through his podcast The Death of a Salesman and applies the principles at BeyondSales and DLA ignite. Oh and he's worked in the BD function at PwC, as Client Relationship Ma
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Alex Low is an expert in helping businesses implement and adopt marketing and sales strategies. He regularly speaks to experts through his podcast The Death of a Salesman and applies the principles at BeyondSales and DLA ignite. Oh and he's worked in the BD function at PwC, as Client Relationship Manager at BLP (now BCLP), lead Client Dev at JLL, and more. In this episode we discuss: 
Why good marketing and a strong personal brand has never been more important
How to implement a marketing transformation strategy how corporate content vs individual content is consumedsource: dlaignite.com

How you can reduce your recruitment costs with a good marketing strategy
How to leverage LinkedIn to build your brand
what can you different to strengthen your profile
How to optimize your profile for search and storytelling
How your brand makes you a more obvious choice in competitive pitches


During our conversation, Alex also recommended the following book: Technology vs. Humanity: The coming clash between man and machineYou can find Alex on LinkedIn.
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