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All-in-One Virtuous CRM Automates Your Marketing with Gabe Cooper, Founder and CEO of Virtuous

Duration: 28:04
Gabe Cooper is the Founder and CEO of the all-in-one nonprofit growth platform, Virtuous. Virtuous is a responsive fundraising platform designed to help nonprofit organizations build lasting relationships with all their donors. After serving in a leadership role at a large nonprofit in the early 200
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Gabe Cooper is the Founder and CEO of the all-in-one nonprofit growth platform, Virtuous. Virtuous is a responsive fundraising platform designed to help nonprofit organizations build lasting relationships with all their donors. After serving in a leadership role at a large nonprofit in the early 2000s, Gabe went on to help build a series of successful products in the nonprofit and profit-focused sectors, including multiple Apple award-winning mobile apps. Gabe’s drive stems from a passion for creating market-defining software, helping charities reimagine generosity, and increase their impact. In this episode… Have you heard? There’s a donor retention crisis in nonprofit organizations. As many as 76% of donors who give a single gift to your organization will never give you a gift again. That’s a massive problem—and as nonprofit professionals, how should we respond? How do we treat every donor like a major donor? How do we build personal relationships with donors at scale? Gabe Cooper says it starts by putting systems in place to help listen to donors better and respond to them quicker—all in a personalized way. Whether it’s done through marketing automation or suggesting the right gift at the right time, Gabe says nonprofits that implement these strategies see an average 12% increase in donor retention and a 10% increase in average gift size.  Learn more about using automation tools to increase donor retention, boost generosity, and build deeper relationships with donors on this episode of the Philanthropy212 Podcast with Penny Cowden and Virtuous Founder and CEO, Gabe Cooper. Together, they discuss how nonprofits can maximize their efforts through automation, responsive fundraising, and why it’s important to build your systems now. Keep listening for more!
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