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Astrid & Miyu's Founder, Connie Nam on the power of Influencer Marketing

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station description Welcome to TheIndustry.fashion's Podcast where we bring you inspiring stories, reta... read more
TheIndustry.fashion Podcast: In Conversation
Duration: 33:02
Influence, what does it really mean, who has it, how do you use it and how do you measure its impact? These questions are a pre-occupation for fashion, beauty and lifestyle brands the world over. To help answer them, we’ve teamed up with leading influencer marketing analytics platform Tribe Dynamics
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Influence, what does it really mean, who has it, how do you use it and how do you measure its impact? These questions are a pre-occupation for fashion, beauty and lifestyle brands the world over. To help answer them, we’ve teamed up with leading influencer marketing analytics platform Tribe Dynamics to produce a new series of podcasts: INFLUENCER MARKETING: LEVEL UP FOR SUCCESS  In the series we will be speaking to leaders of some of fashion and beauty’s biggest names to find out how they leverage their influence for the good of the business and the good of the community around them.In the first episode Connie Nam, Founder of Astrid & Miyu, the contemporary brand making jewellery accessible to everyone, gives valuable insights into how her team use influencer marketing to drive her business and tips on how to use varying categories of Influencers to drive awareness, engagement and sales. We also have a vital guide to accompany this series, entitled How to Measure Influencer Marketing Success. You can download this guide here.STILL TO COME IN THIS SERIES:ASOS Brand Creative DirectorYNAP Global Marketing DirectorMonday Haircare Social Media TeamSelfless by Hyram & The INKEY List Co-founderTribe Dynamics Co-founder & PresidentGet breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM  ***  LINKEDIN  ***  TWITTER  ***  FACEBOOKGet breaking news, big name interviews & insights delivered to your inbox daily HERE
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